📄️ Subscription Status Chart
The Subscription Status chart breaks down Active Subscriptions, Active Trials, MRR, ARR, or Subscription Revenue by the current status of the underlying subscription contributing to that measure. A subscription can have a status of:
📄️ New Customers Chart
The New Customers chart measures the number of customers first seen in a given period. In RevenueCat, the term "customer" refers to the person using an app, regardless of whether they have yet made a purchase. You can use our conversion charts to measure the portion of these customers that then start trials, convert to paid, etc. Any customers who are aliased to another customer will be excluded from this chart.
📄️ Customer Center Survey Responses Chart
The Customer Center Survey Responses chart breaks down the survey responses from customers who have interacted with the Customer Center by the selected response option so you can see why customers are cancelling, changing plans, or asking for refunds, and how the reasons are trending over time.
📄️ App Store Refund Requests Chart
When customers request a refund for their Apple App Store purchases, they must do so directly through Apple. This chart visualizes those requests, breaking them down by their resolution status — whether the refund was granted, declined, or is still awaiting Apple's decision.
📄️ Play Store Cancel Reasons Chart
When a Play Store subscription is canceled, customers are asked to select their cancellaton reason from the available options. This chart breaks down your Play Store subscription cancellations by the chosen cancel reason so you can see why customers are cancelling, and how the reasons are trending over time.