📄️ Realized LTV per Customer Chart
Realized LTV (Lifetime Value) per Customer (sometimes also called Average Revenue per User, ARPU) shows the actual revenue (minus refunds) that was generated by a customer cohort, divided by the number of customers in that cohort.
📄️ Realized LTV per Paying Customer Chart
Realized LTV (Lifetime Value) per Paying Customer (sometimes also called Average Revenue per Paying User, ARPPU) shows the actual revenue (minus refunds) that was generated by a cohort of paying customers, divided by the number of customers in that cohort.
📄️ Churn Chart
Churn measures the percentage of active subscriptions that were lost during a given period that have not yet resubscribed.