Play Store Cancel Reasons Chart
Definition
When a Play Store subscription is canceled, customers are asked to select their cancellaton reason from the available options. This chart breaks down your Play Store subscription cancellations by the chosen cancel reason so you can see why customers are cancelling, and how the reasons are trending over time.
Available settings
- Filters: Yes
- Segments: No
How to use Play Store Cancel Reasons in your business
You might use this chart to track the total number of Play Store cancellations occurring over time, or to understand the mix of cancellation reasons that your customers most commonly select. It may be especially useful to track changes in the portion of cancellations coming from each reason over time (tip: use the 100% Stacked column chart type for this), to understand if there are specific moments where the mix shifts that might be attributable to audience or product changes.
Use the 100% Stacked column chart type to most easily analyze mix shift over time.
Calculation
For each period we count the volume of Play Store cancellations that occurred in that period, broken down by the cancellation reason selected. Those possible cancellation reasons are:
- Not enough usage
- Technical issues
- Cost
- Found a better app
- Other reasons
- Unspecified
You can also download this report from the Google Play Console at any time to see the individual reasons a customer may have entered when selecting "Other reasons".