📄️ Trial Conversion Chart
The Trial Conversion chart gives you insight into the conversion of customers starting free trials, through their conversion into paying subscriptions.
📄️ Initial Conversion Chart
The Initial Conversion chart shows what proportion of new customers subscribe to or purchase any product. This includes trial starts, direct subscription purchases (with or without introductory offers), and purchases of non-renewing IAPs like consumables.
📄️ Conversion to Paying Chart
The Conversion to Paying chart shows what proportion of new customers become paying customers. For many subscription app businesses, this represents a successful completion of the acquisition funnel, and marks the transition of this customer from a subscriber to acquire to a subscriber to retain.