We analyzed 5,000 subscription apps to see how new paying customers, six-month revenue, and paywall patterns changed across Black Friday, Christmas, and New Year.
AI has broken subscription app pricing models: the end of one-size-fits-all subscriptionsWhen every user activity costs money, 'freemium' stops being free
Boosting ARPU with ads: How to monetize free users without degrading UXA step-by-step guide to integrating ad revenue without losing users
How to build an app growth team that actually drives resultsYour growth team shouldn't be a reskin of product or marketing — but what should it be?
Are you wasting time overanalyzing ads? The case for (and against) creative testingHow to find the balance between dissecting every detail of your ads, and taking shots in the dark
Forget chasing viral ads — build a creative testing system that scalesHow to engineer repeatable growth through systematic creative testing, for any budget
Interviews and deep dives with the experts behind the biggest apps in the world.
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Proven techniques for turning scattered reviews into future improvements
What every app can learn from Subway Surfers’ 4.5B downloadsBalancing revenue and user trust in the world’s most popular endless runner
5 Proven models for testing genuine customer demand — before you write any codeWill they pay? Find out before you invest resources into building
Sell the job, not the features: How JTBD paywalls boosted conversion by 169%A five-step JTBD workflow for optimizing paywalls
Unlocking growth: How to supercharge your paywalls with offersExplore types of promotional offer and learn how to configure them in RevenueCat's Paywall Editor
Google Play’s AI revamp: What apps need to know (and do next)AI-driven discovery, new subscription hubs, and curated spaces will change how apps get found and how they keep users.
What to know before you make your first growth hire for a subscription appHiring your first app growth role? Most founders get it wrong — here’s what actually matters
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