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Growth blog posts - page 11
The creative volume trap in Meta adsThe creative volume trap in Meta ads
Why more Meta ads won't win you better results (and what to do instead)
Don’t just solve a problem — solve it emotionallyDon’t just solve a problem — solve it emotionally
Five levers to tap into your customer’s emotional motivators
App portfolios vs. single-app focus: Which strategy drives long-term success?App portfolios vs. single-app focus: Which strategy drives long-term success?
Why some developers double down on one app while others spread their bets
Why RevenueCat: the essential subscription infrastructure for growing app businessesWhy RevenueCat: the essential subscription infrastructure for growing app businesses
RevenueCat is a cross-platform solution for leveraging in-app purchases and subscriptions. This article explains "Why RevenueCat"
Consumer apps surpass gaming “for the first time” — the nuance behind the numbersConsumer apps surpass gaming “for the first time” — the nuance behind the numbers
The crossover recently makes headlines, but the shift has been underway for some time
The Sub Club Podcast
Interviews and deep dives with the experts behind the biggest apps in the world.
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The ultimate guide to price localization
Are Apple and Google’s price localizations helping or hurting your app?
The post-attribution playbook: Eric Seufert on fixing measurement and scaling growthThe post-attribution playbook: Eric Seufert on fixing measurement and scaling growth
Why broken measurement hurts growth more than bad ads
5 quick fixes for bad default global pricing on app stores5 quick fixes for bad default global pricing on app stores
Why regional pricing outperforms features, funnels, and ad spend
When paywalls get weird (and work)When paywalls get weird (and work)
How breaking UX rules can drive surprising subscription lifts
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5 app monetization trends you can’t ignore in 20255 app monetization trends you can’t ignore in 2025
11 experts break down the top 5 monetization trends shaping the year.
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From user interviews to winning ad creativesFrom user interviews to winning ad creatives
How building informed empathy will make you a better creative strategist
The experiments that grew Zumba’s LTV by 17%The experiments that grew Zumba’s LTV by 17%
Why the world’s biggest dance brand waited 24 years to launch an app and what happened next
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