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Shipaton 2026 — RevenueCat's global hackathon for mobile app builders, August 1 to September 30
Growth blog posts - page 11
The experiments that grew Zumba’s LTV by 17%The experiments that grew Zumba’s LTV by 17%
Why the world’s biggest dance brand waited 24 years to launch an app and what happened next
Stop focusing on LTV to CAC: It’s a terrible metric for subscription appsStop focusing on LTV to CAC: It’s a terrible metric for subscription apps
Why LTV:CAC falls short and what subscription apps should measure instead
Introductory offers: a key lever for growthIntroductory offers: a key lever for growth
Introductory offers drove a 433% conversion lift and cut CPA to $13
Weekly subscriptions: when do seven-day plans make sense?Weekly subscriptions: when do seven-day plans make sense?
A deep dive into the value and usage of weekly subscriptions
The metrics that actually help you scale paid ads profitablyThe metrics that actually help you scale paid ads profitably
Why chasing CPC and CTR won’t grow your subscription app
The Sub Club Podcast
Interviews and deep dives with the experts behind the biggest apps in the world.
Listen now
The biggest misconception about web-to-app funnels (and why it’s costing you money)
If you launch your first web-to-app flow without considering this, you could be pouring gasoline on your marketing budget.
How real demand turned a hobby app into a businessHow real demand turned a hobby app into a business
Why saying no to a buyout gave one indie developer his breakthrough
Scaling UA without wrecking your conversion rate: A Meta campaign playbookScaling UA without wrecking your conversion rate: A Meta campaign playbook
A structured testing system helped one app lower cost-per-trial while targeting its most profitable users
Gamification in apps: A complete guide to using motivation to drive real valueGamification in apps: A complete guide to using motivation to drive real value
Why streaks fall short and 11 apps getting gamification right
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Apple’s June 2025 EU update: one entitlement, three fees, and CTF’s 2026 sunsetApple’s June 2025 EU update: one entitlement, three fees, and CTF’s 2026 sunset
What apps in the EU should do after Apple’s DMA tweak.
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7 Meta ad testing frameworks for subscription apps7 Meta ad testing frameworks for subscription apps
Balancing speed and accuracy with creative testing
Detecting ad fatigue in 2025Detecting ad fatigue in 2025
Key metrics and methods subscription apps need to know
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