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Start at the finish line: why you should design your activation journey backwards
How to reverse-engineer loyal users
Growth blog posts - page 11
Consumer apps surpass gaming “for the first time” — the nuance behind the numbersConsumer apps surpass gaming “for the first time” — the nuance behind the numbers
The crossover recently makes headlines, but the shift has been underway for some time
The ultimate guide to price localizationThe ultimate guide to price localization
Are Apple and Google’s price localizations helping or hurting your app?
The post-attribution playbook: Eric Seufert on fixing measurement and scaling growthThe post-attribution playbook: Eric Seufert on fixing measurement and scaling growth
Why broken measurement hurts growth more than bad ads
5 quick fixes for bad default global pricing on app stores5 quick fixes for bad default global pricing on app stores
Why regional pricing outperforms features, funnels, and ad spend
When paywalls get weird (and work)When paywalls get weird (and work)
How breaking UX rules can drive surprising subscription lifts
The Sub Club Podcast
Interviews and deep dives with the experts behind the biggest apps in the world.
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5 app monetization trends you can’t ignore in 2025
11 experts break down the top 5 monetization trends shaping the year.
From user interviews to winning ad creativesFrom user interviews to winning ad creatives
How building informed empathy will make you a better creative strategist
The experiments that grew Zumba’s LTV by 17%The experiments that grew Zumba’s LTV by 17%
Why the world’s biggest dance brand waited 24 years to launch an app and what happened next
Stop focusing on LTV to CAC: It’s a terrible metric for subscription appsStop focusing on LTV to CAC: It’s a terrible metric for subscription apps
Why LTV:CAC falls short and what subscription apps should measure instead
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Introductory offers: a key lever for growthIntroductory offers: a key lever for growth
Introductory offers drove a 433% conversion lift and cut CPA to $13
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Weekly subscriptions: when do seven-day plans make sense?Weekly subscriptions: when do seven-day plans make sense?
A deep dive into the value and usage of weekly subscriptions
The metrics that actually help you scale paid ads profitablyThe metrics that actually help you scale paid ads profitably
Why chasing CPC and CTR won’t grow your subscription app
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