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11 Lessons you’ll want to remember from App Growth Annual 2025
Scannable takeaways, snackable insights, and tactics you can ship tomorrow
Growth blog posts - page 11
“With TikTok, good quality content can go viral from scratch.” — Joseph Choi, Viral App Founders
How apps can leverage TikTok’s discovery power with viral content, micro-influencers, and shareable features.
“As seen on TV is a real thing, as seen on Instagram isn’t” — Ryan Beck, Pray.com
The risk of ad creative concentration, how to reach older high-value demographics, and why the ultimate KPI is revenue.
How Applica redesigned Five Minute Journal’s onboarding to boost ARPU by 20%
How an onboarding experiment, designed by Applica, using the Jobs-to-be-Done framework helped improve engagement and revenue
Understanding lifetime value (LTV) for subscription apps
What is LTV? Understand why it matters, its limitations, and how RevenueCat helps.
The complete beginner’s guide to app user testing
Everything you need to kickstart app user testing—tips, tools, and techniques.
The Sub Club Podcast
Interviews and deep dives with the experts behind the biggest apps in the world.
Listen now
“Customers who reach out are the ones who care” — Eli Winderbaum, Captions
On the podcast: scaling app support, the importance of fast response times, and treating support like a concierge service.
Sunrise Wins Big with a Stellar Product Hunt Launch
Sunrise Takes the Top Spot in Our Ship-a-ton Product Hunt Launch Giveaway!
How 6 apps used OneSignal to win back users and cut churn
From gaming to fintech, see how personalized re-engagement campaigns with OneSignal are driving retention and reducing churn.
Announcing the Winners of the 2024 Shippie Awards!
The winners of our inaugural Shippie awards, for 2024
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“In 2024, things have probably never been better” — Eric Crowley, GP Bullhound
How consumer subscription apps are rebounding, improving retention, and leveraging Maslow’s Hierarchy to drive growth in 2024.
Key insights from App Growth Annual 2024
Check out the highlights, replays, and a few gems you might’ve missed along the way.
How to increase your annual subscription uptake
Inspiration from Runna, Mino, Freedom and more
Want to see how RevenueCat can help?
“RevenueCat enables us to have one single source of truth for subscriptions and revenue data.”
Olivier Lemarié, Photoroom