RevenueCat blog

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The 4 must-have lifecycle marketing campaigns to optimize revenue

How subscription apps turn engagement into sustainable revenue

Vahe Baghdasaryan

Vahe Baghdasaryan

November 20, 2024

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The #RCGrowthChallenge: Win a $15k budget & 3 months of hands-on support from Steve P. Young
Company

The #RCGrowthChallenge: Win a $15k budget & 3 months of hands-on support from Steve P. Young

Announcing, the #RCGrowthChallenge 2024

David Barnard

David Barnard

November 18, 2024

Handle Apple Refund Requests Automatically
We now handle Apple refund requests automatically: How Dipsea’s refund rate dropped 36%
Company

We now handle Apple refund requests automatically: How Dipsea’s refund rate dropped 36%

A smarter way to manage refunds and protect your bottom line.

Rik Haandrikman

Rik Haandrikman

November 14, 2024

Cancellation flow best practices: Letting users go the right way
Cancellation flow best practices: Letting users go the right way
Growth

Cancellation flow best practices: Letting users go the right way

With examples from Peloton, Audible, Strava and more

Daphne Tideman

Daphne Tideman

November 14, 2024

New Sub Club podcast episode with Joseph Choi
“With TikTok, good quality content can go viral from scratch.” — Joseph Choi, Viral App Founders
Growth

“With TikTok, good quality content can go viral from scratch.” — Joseph Choi, Viral App Founders

How apps can leverage TikTok’s discovery power with viral content, micro-influencers, and shareable features.

David Barnard

David Barnard

November 13, 2024

“As seen on TV is a real thing, as seen on Instagram isn’t” — Ryan Beck, Pray.com
Growth

“As seen on TV is a real thing, as seen on Instagram isn’t” — Ryan Beck, Pray.com

The risk of ad creative concentration, how to reach older high-value demographics, and why the ultimate KPI is revenue.

David Barnard

David Barnard

October 30, 2024

The Sub Club Podcast

Interviews and deep dives with the experts behind the biggest apps in the world.

Listen now
How we redesigned Five Minute Journal’s onboarding to boost ARPU by 20%
Growth

How Applica redesigned Five Minute Journal’s onboarding to boost ARPU by 20%

How an onboarding experiment, designed by Applica, using the Jobs-to-be-Done framework helped improve engagement and revenue

Jason Gossett

Jason Gossett

October 23, 2024

Introducing the Official RevenueCat iOS App
Company

Introducing the Official RevenueCat iOS App

Stay on Top of Your Subscription Business Anytime, Anywhere

Jacob Eiting

Jacob Eiting

October 23, 2024

Understanding lifetime value (LTV) for subscription apps
Understanding lifetime value (LTV) for subscription apps
Growth

Understanding lifetime value (LTV) for subscription apps

What is LTV? Understand why it matters, its limitations, and how RevenueCat helps.

Peter Meinertzhagen

Peter Meinertzhagen

October 21, 2024

The complete beginner's guide to app user testing
The complete beginner’s guide to app user testing
Growth

The complete beginner’s guide to app user testing

Everything you need to kickstart app user testing—tips, tools, and techniques.

Daphne Tideman

Daphne Tideman

October 17, 2024

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Sub Club podcast: New episode with Eli Winderbaum
“Customers who reach out are the ones who care” — Eli Winderbaum, Captions
Growth

“Customers who reach out are the ones who care” — Eli Winderbaum, Captions

On the podcast: scaling app support, the importance of fast response times, and treating support like a concierge service.

David Barnard

David Barnard

October 16, 2024

Implementing in-app purchases and monetizing your Roku app: A step-by-step guide
Implementing in-app purchases and monetizing your Roku app: A step-by-step guide
Engineering

Implementing in-app purchases and monetizing your Roku app: A step-by-step guide

A comprehensive guide to implementing and monetizing your Roku channel, from choosing the right strategy to technical tips and integration best practices.

Deema AlShamaa
Mark Villacampa

Deema AlShamaa and Mark Villacampa

October 14, 2024

Sunrise Wins Big with a Stellar Product Hunt Launch
Growth

Sunrise Wins Big with a Stellar Product Hunt Launch

Sunrise Takes the Top Spot in Our Ship-a-ton Product Hunt Launch Giveaway!

Rik Haandrikman

Rik Haandrikman

October 09, 2024

Want to see how RevenueCat can help?

RevenueCat enables us to have one single source of truth for subscriptions and revenue data.

Olivier Lemarié, PhotoroomOlivier Lemarié, Photoroom
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