Featured Post
Announcing Shipaton 2026: Ship an app, win big, join the fun
Shipaton 2026 — RevenueCat's global hackathon for mobile app builders, August 1 to September 30
Blog
Curse of the first renewal: how to cure churn for each subscription durationCurse of the first renewal: how to cure churn for each subscription duration
How to make the most of your activation window
Third-party Android app stores: what the current setup looks like for US developersThird-party Android app stores: what the current setup looks like for US developers
Third-party Android app stores are getting easier to access in the US. Here’s how the current setup works, which stores matter, and what developers need to know about sharing their Google Play listings.
Short drama has cracked mobile acquisition and early monetizationShort drama has cracked mobile acquisition and early monetization
Here’s what the rest of streaming can learn
How to submit your app for ShipatonHow to submit your app for Shipaton
A detailed walkthrough of the five Devpost steps, what to prepare, and how to make sure your app gets judged
Server-driven paywalls on Android: rendering UI your binary has never seenServer-driven paywalls on Android: rendering UI your binary has never seen
In this article, you'll dive deep into how the RevenueCat Android SDK renders server driven paywalls as native Compose UI, comparing to the WebView screen and what it defers.
The Sub Club Podcast
Interviews and deep dives with the experts behind the biggest apps in the world.
Listen now
Matt Birchler’s Apps folder has 99 folders. Most were never meant to ship.
Matt Birchler used a Sketch template, SwiftUI, and rough early AI tools to become a native app developer — and today, his software earns more than either his blog or his YouTube channel.
How to create ultra-personalized paywalls with Apple's Foundation ModelsHow to create ultra-personalized paywalls with Apple's Foundation Models
Use Apple's on-device Foundation Models and RevenueCat custom variables to build a paywall that speaks to each user: free, private, and shipped in an afternoon.
How (and why) I monetized a game with a rewarded ad and no paywallHow (and why) I monetized a game with a rewarded ad and no paywall
Thirty seconds of video, thirty minutes of access.
Visible has never sent a lifecycle email. It's at $10M ARR.Visible has never sent a lifecycle email. It's at $10M ARR.
Luke Martin-Fuller left almost every lever in the subscription growth playbook untouched — and Visible is now hiring someone to pull them.
Subscribe to our newsletter
We studied 3,500+ AI-powered apps to see why some retain users better than othersWe studied 3,500+ AI-powered apps to see why some retain users better than others
AI apps monetize better than traditional subscription apps, but they also churn faster. We looked at what the highest-retaining AI apps have in common.
Subscribe to our newsletter
How a $100 ad budget and a MacStories review turned Sequel into a hitHow a $100 ad budget and a MacStories review turned Sequel into a hit
Romain Lefebvre spent $100 on ads, refused to hustle on social media, and still built the most recommended media tracker on the internet — because he designed the app to market itself.
RevenueCat and AB180 partner to support South Korea’s app communityRevenueCat and AB180 partner to support South Korea’s app community
South Korean app users are among the highest spenders — and now South Korean developers have dedicated help to capture that revenue.
Ready to grow?
Our entire suite of features comes standard and it's free to get started.