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Five North Star Metrics that drive real subscription growth
The key metrics that lead to sustainable subscription growth.
RevenueCat blog
Join our Tokyo Spring 2025 Tour: A cultural & business exchange for app growth professionals
Join our Tokyo Spring 2025 Tour!
Hack Week 2025: 5 standout projects (and more!) from a week of innovation
A week of fast shipping, creative problem-solving, and projects that might just make it to production.
Subscription pricing psychology: How to influence purchasing decisions
Five principles to better communicate your prices
Freemium mistakes, brand wins, and trusting your gut – lessons from Deezer’s Sherina Khalidi
How Deezer balanced performance and brand marketing, fixed its freemium strategy, and learned when to ignore A/B test results.
RevenueCat Paywalls: Now even more flexible with v2
A new editor, more flexibility, and full control over your paywall’s design.
The Sub Club Podcast
Interviews and deep dives with the experts behind the biggest apps in the world.
Listen now
How Zumba, in partnership with Perceptycs, turned its app into a $4.5m subscription success
How creative testing and paywall tweaks helped Zumba scale to $4.5M ARR in 14 months
What you need to know about Apple’s Advanced Commerce API
Apple’s latest API aims to simplify complex in-app purchases - ideal for apps with large catalogs and bundled subscriptions.
The MaxDiff method: A smarter way to test paywall value propositions
At Applica, we’ve run countless paywall experiments, and this method consistently helps us understand what matters most to users.
How a dorm room project became a 5M MAU scanning app
From a student side project to a thriving business - how Genius Scan stayed focused on users and kept growing.
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What drives your users to pay? Jobs to Be Done has the answers
Understand what motivates users and turn insights into revenue.
What customer interviews can teach you about your pricing strategy
How to uncover real insights about pricing without falling for common biases
How paid campaigns affect your app’s organic traffic
Explore the connection between paid campaigns and organic app growth—and how to make them work together.
Want to see how RevenueCat can help?
“RevenueCat enables us to have one single source of truth for subscriptions and revenue data.”
Olivier Lemarié, Photoroom