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The State of Subscription Apps 2025: The year AI ate everything
AI, hybrid monetization, and retention are reshaping subscription apps. Here’s what the data says.
RevenueCat blog
How to use pricing research to price your app effectively
Three proven pricing research methods to guide your strategy
Building sustainable growth loops and lasting habits — Anton Derlyatka, Sweatcoin
Sweatcoin turned walking into a currency - but its real success comes from engineered virality and habit-forming design.
Daily Sub Club minisodes leading up to the State of Subscription Apps 2025
Bite-sized insights from top app operators - dropping every day until the full report launch
The ultimate guide to subscriber segmentation for apps
How to engage, convert, and retain app subscribers at every stage of their journey.
Are subscription trials dead in South Korea? What developers need to know about the country’s new subscription rules
South Korea’s updated regulations are redefining free trials and subscription renewals: What you should know
The Sub Club Podcast
Interviews and deep dives with the experts behind the biggest apps in the world.
Listen now
Is it time to stop offering free trials? Here’s why you should A/B test it
Free trials can boost conversions, but they can also drain revenue. Should your app take the risk?
Why Google App Campaigns is high reward, high maintenance — Ashley Black, Candid Consulting
Google’s ad platform offers huge growth potential... but only if you keep a close eye on where your budget is going
How to use RevenueCat server-to-server events for SKAdNetwork attribution
A practical guide to tracking trial conversions and improving SKAdNetwork attribution with RevenueCat.
Five North Star Metrics that drive real subscription growth
The key metrics that lead to sustainable subscription growth.
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Join our Tokyo Spring 2025 Tour: A cultural & business exchange for app growth professionals
Join our Tokyo Spring 2025 Tour!
Hack Week 2025: 5 standout projects (and more!) from a week of innovation
A week of fast shipping, creative problem-solving, and projects that might just make it to production.
Subscription pricing psychology: How to influence purchasing decisions
Five principles to better communicate your prices
Want to see how RevenueCat can help?
“RevenueCat enables us to have one single source of truth for subscriptions and revenue data.”
Olivier Lemarié, Photoroom