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Is monetization hurting your app’s user experience?
Don’t trade short-term revenue for long-term trust. How ethical UX can still drive effective monetization.
RevenueCat blog
Meta Ads in 2025: Expert tips from Marcus Burke
Marcus Burke discusses AI, UGC, and the lifespan of ad creatives.
The creative testing system that slashed our CAC (and scaled our spend)
We scaled Meta ad spend by 74.6% and dropped CAC 40%. Here’s how.
Building a lovable alien and a $1M ARR AI app
Ajay Mehta explains how smart monetization and standout characters helped Tolan cut through the AI hype.
Why Your Apple Search Ads Attribution Is About to Spike—And What It Actually Means
How view-through attribution impacts your acquisition analytics
How four paywall redesigns boosted conversions and revenue
What actually worked when redesigning paywalls across fintech, gaming, and health.
The Sub Club Podcast
Interviews and deep dives with the experts behind the biggest apps in the world.
Listen now
Dare to test an ugly paywall? Here’s why you should
Why stripping back design elements could be the key to better paywall performance.
Jacob and David break down the subscription app playbook for 2025
AI apps are earning more per subscriber, hybrid monetization is on the rise, and trial timing is more critical than ever.
The State of Subscription Apps 2025: The year AI ate everything
AI, hybrid monetization, and retention are reshaping subscription apps. Here’s what the data says.
How to use pricing research to price your app effectively
Three proven pricing research methods to guide your strategy
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Building sustainable growth loops and lasting habits — Anton Derlyatka, Sweatcoin
Sweatcoin turned walking into a currency - but its real success comes from engineered virality and habit-forming design.
Daily Sub Club minisodes leading up to the State of Subscription Apps 2025
Bite-sized insights from top app operators - dropping every day until the full report launch
The ultimate guide to subscriber segmentation for apps
How to engage, convert, and retain app subscribers at every stage of their journey.
Want to see how RevenueCat can help?
“RevenueCat enables us to have one single source of truth for subscriptions and revenue data.”
Olivier Lemarié, Photoroom