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The State of Subscription Apps in 10 minutes: lessons, trends, and benchmarks for 2026

Essential insights from the world’s largest subscription app dataset

Lorelei Whitman

Lorelei Whitman

March 19, 2026

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He turned down 75K for his app with 12K in sales. It hit $1M two years later.
Growth

He turned down 75K for his app with 12K in sales. It hit $1M two years later.

Eric Duffett had done $12,000 in total sales when a company offered $75,000 for his side-project golf app — and told him they'd crush him if he said no.

Charlie Chapman

Charlie Chapman

June 17, 2026

Why we removed “always decline” as a refund preference
Company

Why we removed “always decline” as a refund preference

"Always decline" refunds is gone from RevenueCat. Here's why it was working against you, and what's coming next.

Perttu Lähteenlahti
Launch Party June ’26: The New Features You Should Know
Engineering

Launch Party June ’26: The New Features You Should Know

A recap (and videos) of our latest launch party demos.

Francie Fernandes

Francie Fernandes

June 12, 2026

Introducing the RevenueCat Codegen Gradle Plugin: type safe entitlements and offerings on Android
Engineering

Introducing the RevenueCat Codegen Gradle Plugin: type safe entitlements and offerings on Android

In this article, you'll explore RevenueCat's Codegen Gradle plugin, which generates product data code automatically.

Jaewoong Eum

Jaewoong Eum

June 11, 2026

How to build a reactivation strategy that actually works
Growth

How to build a reactivation strategy that actually works

Most apps treat cancellation as the end of the relationship. It's actually step zero of reactivation.

Alice Muir Kocourková

The Sub Club Podcast

Interviews and deep dives with the experts behind the biggest apps in the world.

Listen now
Engineering

WWDC26: What’s new for subscription apps

Monthly-billed annual plans, save offers at cancellation, and team sales – the StoreKit and App Store changes that actually move your business.

Austin Blake

Austin Blake

June 09, 2026

Don’t trust your Flutter app: verifying RevenueCat entitlements with the Firebase Extension
Engineering

Don’t trust your Flutter app: verifying RevenueCat entitlements with the Firebase Extension

Anyone can patch isPremium to true and stream your premium content for free — here's how to verify RevenueCat entitlements properly with Firebase.

Daria Orlova

Daria Orlova

June 09, 2026

How to build a “name your price” paywall 
Engineering

How to build a “name your price” paywall 

A custom RevenueCat paywall that lets users choose their own price while unlocking the same premium entitlement.

Perttu Lähteenlahti
Migrating native BillingClient and StoreKit code to shared Kotlin Multiplatform in-app purchases
Engineering

Migrating native BillingClient and StoreKit code to shared Kotlin Multiplatform in-app purchases

In this article, you'll add the RevenueCat SDK to an existing project, replace two platform initializers with one commonMain IAP configuration.

Jaewoong Eum

Jaewoong Eum

June 08, 2026

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Why are React Native apps making more money?
Engineering

Why are React Native apps making more money?

Why React Native apps beats Flutter and Native apps in revenue

Perttu Lähteenlahti
Why you should build another to-do list app (with a little help from Claude)
Growth

Why you should build another to-do list app (with a little help from Claude)

Austin Blake built a task manager in the most crowded category on the App Store — and it got featured in the Apple Newsroom.

Charlie Chapman

Charlie Chapman

June 03, 2026

20% of your churned users will come back – but are you ready?
Growth

20% of your churned users will come back – but are you ready?

The question isn’t if reactivation works; it’s whether you’re set up to capture it.

Daphne Tideman

Daphne Tideman

May 28, 2026

Want to see how RevenueCat can help?

RevenueCat enables us to have one single source of truth for subscriptions and revenue data.

Olivier Lemarié, PhotoroomOlivier Lemarié, Photoroom
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