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The complete beginner’s guide to app user testing
Everything you need to kickstart app user testing—tips, tools, and techniques.
Growth blog posts - page 10
How in-app monetization presents both a challenge and opportunity for publishers
And what are some of the strategies used by major publishers?
Alice Muir podcast: “That’s what CRM is all about, giving people that extra nudge in the right direction”
In this episode of the Sub Club podcast, Alice shares her top lifecycle optimization tip that even the biggest apps are missing.
Lessons from building a 70-person growth team — Podcast with Strava’s Jason van der Merwe
You know as well as we do that running an app business is chaotic. In this podcast, learn how to embrace the chaos like Jason van der Merwe.
Why localization has been so important for kids app, Pok Pok
Localization has been critical to Pok Pok's global growth. Find out why from co-founder and CEO, Melissa Cash.
“I can’t speak enough to how important marketing automation is…” — Podcast with onX’s Ryan Watson
Plus: the TikTokification of video ads, increasing value with partnerships, and why influencer marketing should be a full-funnel tactic.
The Sub Club Podcast
Interviews and deep dives with the experts behind the biggest apps in the world.
Listen now
Is localization the next great growth opportunity for subscription apps?
With some countries seeing up to 31% YoY growth, now's the time to go international.
22 growth and monetization insights for subscription apps — Podcast with Babbel’s Sylvain Gauchet
Over 60 minutes of insights from experts around the world — dissected and discussed.
How to optimize subscription apps with CRM
Learn how CRM can help you solve user problems, boost retention, and unlock additional revenue.
Is 2023 the year of opportunity for subscription apps? Podcast with data.ai’s Lexi Sydow
Why localization might be key to unlocking new subscription app growth.
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What’s the best way to monetize kids apps?
Kids app makers face many challenges — finding a suitable monetization model is one of them. Here's why subscriptions might be the best solution.
How to Build a Great Kids App with Minimal Data — Podcast with Sago Mini’s Brennan Clark
Sago Mini has seen over 100 million downloads — but it hasn't been easy. Kids apps have a bunch of unique challenges, and a lack of data is one of them. In this podcast, you'll learn from Sago Mini's Director of Product how it copes (and thrives).
Two Key Metrics You Won’t Find in the State of Subscription Apps Benchmarks
We explain why we left out these metrics (LTV and CAC), what they mean, and why they're essential for all subscription apps to measure.
Want to see how RevenueCat can help?
“RevenueCat enables us to have one single source of truth for subscriptions and revenue data.”
Olivier Lemarié, Photoroom