Reactivation revenue opportunity calculator
How much additional revenue could you recover by actively working to reactive churned subscribers? Find out with this calculator from Daphne Tideman (Growth Waves) and Ethan Garr (Breakout Growth), created using benchmarks from RevenueCat’s 115,000 app dataset.
Your App
SOSA 2026 benchmark for Media & Entertainment
Monthly reactivation:15.8%Annual:7.0%Weekly:11.8%
Your Plans and Metrics
One app can have multiple plans
Indicate them all here. For example, Monthly and Annual can both be selected.
Weekly
Monthly
Mid
$
- Your current reactivation rate
- 6.7%
- 12M churned pool
- 1,440
- Extra revenue
- $0
Quarterly
Annual
High
$
- Your current reactivation rate
- 4.5%
- 12M churned pool
- 264
- Extra revenue
- $0