David Barnard

Author’s posts

• “Customers who reach out are the ones who care” — Eli Winderbaum, Captions

  • Growth

  On the podcast: scaling app support, the importance of fast response times, and treating support like a concierge service.

  

• “In 2024, things have probably never been better” — Eric Crowley, GP Bullhound

  • Growth

  How consumer subscription apps are rebounding, improving retention, and leveraging Maslow’s Hierarchy to drive growth in 2024.

  

• “I don’t start working on something unless I’m confident it’s something I care about” — Christian Selig, Apollo

  • Growth

  Exploring Apollo’s journey: from its rise to becoming Reddit’s top app to its shutdown, and what’s next for creator Christian Selig.

  

• Apple fiscal calendar 2025 and payment dates

  • Growth

  Stay in sync with Apple’s financial calendar and keep track of crucial payout dates

  

• Insights from Dilip Reddy on brand defense, ROAS, and scaling for Apple Search Ads

  • Growth

  The impact of Apple Search Ads on organic search, how to save money on brand defense, and why ROAS shouldn’t be the only thing you optimize for.

  

• “People are going web-to-app for the wrong reasons…” — Thomas Petit, Independent App Consultant

  • Growth

  Discover the true potential of web-to-app beyond just avoiding fees. Reach new audiences, enhance B2B support, and tailor user journeys for greater success.

  

• “Our users are everywhere, so we feel like our marketing should be everywhere” — Steven Meyers, Babbel

  • Growth

  Babbel's Steven Meyers on how the language-learning app finds success with traditional offline marketing channels.

  

• “Focus on the problem that you are really passionate to solve” — Francescu Santoni, Mojo

  • Engineering

  How Mojo grew to over $1M in MRR, the most impactful pricing and paywall experiments, and why it’s important to choose complexity instead of just letting it happen.

  

• “The first idea isn’t really that important… just start moving and build anything.” — Sebastian Röhl, HabitKit

  • Growth

  Sebastian Röhl shares his journey from a corporate job to indie app success with HabitKit on the Sub Club podcast.

  

• WWDC ’24 recap on the Sub Club podcast — David Barnard, Jacob Eiting, Charlie Chapman

  • Engineering

  On the podcast: Highlights from WWDC 2024 and what they mean for subscription apps and RevenueCat users.

  

• “I think that people have the misconception of innovation being spontaneous” — Asya Paloni, Welltory

  • Growth

  What to do when there are no jobs to be done, how to build innovative features, and why copying Duolingo’s engagement strategy probably won’t work for your app.

  

• “Developers who take that time to understand [Android] is a different platform…reap a lot more rewards” — Sarah Karam, Google

  • Growth

  Insider tips for building better, more profitable Android apps