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Customize & Target Paywalls

Targeting

Test and ship the perfect paywall for each audience, insight and placement - without code or app updates.

Unscripted Photographers 's case study

“Without RevenueCat Targeting, our end of year sale would have probably failed. We would have lost out on $50,000 in revenue.”

Damian Dara, Lead iOS DeveloperRead case study

Customize, Segment and Test

Build a custom paywall— no code, no app updates

Craft the perfect paywall for every audience and moment. Tweak a template or start with a blank canvas. Our WYSIWYG editor makes it easy for developers and marketers alike to ship in minutes.

More on Paywalls

Control who sees a paywall, when and where

Ready-made filters let you group users by any custom attribute you define; or by dimensions like country, app platform, and app version. Show your paywall when a user triggers an event, opens the app, lands on a feature and more.


Find a winning segmentation strategy

Run A/B/n tests to determine which paywall performs best with your target audience. Beyond just initial conversions, pre-built data visualizations and predictive analytics make it easy to understand how your tests impact your full subscription funnel.

More about Experiments

Target custom paywalls based on...

Just a few of the ways you can leverage RevenueCat Targeting to optimize your paywall segmentation strategy.

  • Onboarding

    Learn what offering performs best and when - immediately upon app open or after onboarding.

  • Feature Use

    First workout? First journal entry? You can show a paywall that highlights features related to their action.

  • Feature Gates

    When a user tries to use a feature that is locked, you can present a personalized paywall.

  • Local Markets

    Adapt the presence, duration, and pricing of offers to suit local preferences.

  • Platform

    iOS and Android users have distinct behaviors and preferences, as well as device capabilities.

  • Custom Attributes

    Customize paywalls based on demographics, feature usage, and other user data.

Ready to grow?

Our entire suite of features comes standard and it's free to get started.