Your full-funnel app growth platform

Remove the bottlenecks to growth and get what you need: acquisition data you can trust, self-serve paywall optimization tools and real-time-event triggered campaigns.

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RevenueCat is trusted by over 75,000 apps

Measure & optimize acquisition performance

Web-to-app funnels for better ROAS
Bypass mobile attribution restrictions, clearly tying ads to conversions.
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Get more out of your MMP investment.
Connect RevenueCat to attribution tools to track campaigns.
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Predictive analytics for campaigns.
Anticipate and optimize pay-back periods with data-driven insights.
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Build and test paywalls - no need to ask Engineering

Building a custom paywall yourself is easy with our intuitive no-code editor. Start from scratch, customize a templates, or even generate an adjustable paywall with AI.

Pre-built data visualizations make it easy to understand how your Paywall tests impact your full subscription funnel.

Drive retention with data-fuelled campaigns

Automate smart lifecycle campaigns triggered by real time data and connected to the tools you already use.

Key event triggers
Get real-time data on evens like cancellations, billing issue, and downgrades.
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Real-time action
Key events are shared in real time to your marketing stack to trigger smart communications.
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Custom campaigns
Deliver personalized messages via email, push, or in-app to reduce churn and win-back users.
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Driving results for the world’s most downloaded apps

Walter Holohan

Health & Fitness

“Through the use of AppsFlyer and RevenueCat, we’ve been able to identify a set of markets that were driving our CAC up considerably. Eliminating spending in these regions decreased our CAC by 8%. We also utilize RevenueCat events in AppsFlyer to ensure we’re optimizing our Apple Search Ads performance based on top converting keywords rather than optimizing for upper funnel events. This has improved our trial conversion rate on ASA for US campaigns by 56%.”

Pixelcut

Photo & Video

“Using Experiments, we ran a test between a weekly and a monthly subscription offering, and the weekly offer resulted in 16% more paying customers.”

HOLYWATER

Entertainment & Streaming

“Marketing drives 80% of our revenue, so it’s of utmost importance for us to operate with real-time, extensive data. Every day, our team uses RevenueCat data to make decisions. We rely on it to optimize campaigns, evaluate creatives, and run our business.”

Ladder

Health & Fitness

“RevenueCat’s Webhook events enables us to attribute ad spend with granular precision to paid conversions, cost per trial, and payback periods. Matching UTM links with purchase data allows us to precisely identify which ads and affiliate partners drive the most paid conversions, yield the best retention rates, and generate full-price versus discounted purchases.”