‘Not enough usage’: your biggest churn reason is a broken habit loop
- Growth
Diagnosing why users really leave (and no, it isn’t price-related)
RevenueCat author Daphne Tideman
Author’s posts
Why would someone pay for your app when AI does it for free?
- Growth
6 ways to win against LLM chats and the AI apps rushing to copy you
Curse of the first renewal: how to cure churn for each subscription duration
- Growth
How to make the most of your activation window
20% of your churned users will come back – but are you ready?
- Growth
The question isn’t if reactivation works; it’s whether you’re set up to capture it.
Meet the subscription app pre-mortem: how to plan for failure before you ship
- Growth
Why pessimistic planning leads to optimistic launches
The post-purchase screen: how to stop Day 0 cancellations
- Growth
How to stop losing subscribers before they even start the trial
Stop building features: why early-stage apps need a learning roadmap first
- Growth
A framework to test assumptions before committing to features
6 steps to design a freemium tier that drives upgrades
- Growth
Why the top 10% of freemium apps outperform hard paywalls
Stop measuring downloads: what to track before product-market fit
- Growth
The early-stage metrics that actually predict whether your app will succeed
Inside Noom’s web-to-app onboarding funnel: how 113 screens build commitment before the paywall
- Growth
A step-by-step UX teardown of one of the longest onboarding flows in health and wellness apps
The 7-day trial, and other free trial myths: how to choose the right trial length for your subscription app
- Growth
How to design trials that build habits, reduce churn, and drive revenue