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App Growth Annual 2026: full agenda and speaker lineup
Five keynotes, 36 workshops, and one day worth clearing your meetings for
Growth blog posts
César Pinto Castillo's $150 Mac could not build iPhone appsCésar Pinto Castillo's $150 Mac could not build iPhone apps
César Pinto Castillo built Ambre to test CloudKit and forgot about it; Sofia Larsson, a textile engineer, rewrote it to learn Swift — and it ended up featured on the App Store.
‘Not enough usage’: your biggest churn reason is a broken habit loop‘Not enough usage’: your biggest churn reason is a broken habit loop
Diagnosing why users really leave (and no, it isn’t price-related)
BoldVoice took the X off its paywall, and refunds wiped out the extra trial startsBoldVoice took the X off its paywall, and refunds wiped out the extra trial starts
Anada Lakra runs BoldVoice at $10M ARR with 10 people, every one of whom, engineers included, sits in two user interviews a week.
Why would someone pay for your app when AI does it for free?Why would someone pay for your app when AI does it for free?
6 ways to win against LLM chats and the AI apps rushing to copy you
Filling the silence: the post-subscription mistake that quietly causes churnFilling the silence: the post-subscription mistake that quietly causes churn
Getting new subscribers to their first premium win — before they start looking for the cancel button
The Sub Club Podcast
Interviews and deep dives with the experts behind the biggest apps in the world.
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Give your next campaign a better path to purchase with RevenueCat Funnels
RevenueCat Funnels now offers smarter AI editing, ready-made bottom sheet and loader components, Firebase Authentication, and custom code to help turn campaign traffic into guided journeys that convert.
Start at the finish line: why you should design your activation journey backwardsStart at the finish line: why you should design your activation journey backwards
How to reverse-engineer loyal users
Built With Science sends 90% of its traffic to a quiz, not the App StoreBuilt With Science sends 90% of its traffic to a quiz, not the App Store
Ethan Ethier helps run a fitness app with a built-in audience of 7 million YouTube subscribers — and almost nothing about its growth playbook looks the way you'd expect.
Curse of the first renewal: how to cure churn for each subscription durationCurse of the first renewal: how to cure churn for each subscription duration
How to make the most of your activation window
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Third-party Android app stores: what the current setup looks like for US developersThird-party Android app stores: what the current setup looks like for US developers
Third-party Android app stores are getting easier to access in the US. Here’s how the current setup works, which stores matter, and what developers need to know about sharing their Google Play listings.
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Short drama has cracked mobile acquisition and early monetizationShort drama has cracked mobile acquisition and early monetization
Here’s what the rest of streaming can learn
Matt Birchler’s Apps folder has 99 folders. Most were never meant to ship.Matt Birchler’s Apps folder has 99 folders. Most were never meant to ship.
Matt Birchler used a Sketch template, SwiftUI, and rough early AI tools to become a native app developer — and today, his software earns more than either his blog or his YouTube channel.
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