We analyzed 5,000 subscription apps to see how new paying customers, six-month revenue, and paywall patterns changed across Black Friday, Christmas, and New Year.
Praktika's CEO didn't like the creator video that took it from $1M to $12M ARR in a monthAdam Turaev’s rule since day one: hire influencers for their reach, then don’t tell them how to do their job.
Do holiday offers bring subscription apps more than a sales spike? Data from 5K appsWe analyzed 5,000 subscription apps to see how new paying customers, six-month revenue, and paywall patterns changed across Black Friday, Christmas, and New Year.
Building apps with heart: what Noom, Numo, and Opal get right A perfectly-optimized funnel gets users to the paywall, but affinity is what keeps them in the app
How to retain users in your AI app: lessons from Celebs - Celebrity Look AlikeHow does an AI celebrity lookalike app keep users coming back? We spoke with the team behind Celebs about what they've learned from hundreds of experiments and how their approach to onboarding, free trials, and product quality helps them achieve strong retention.
How to run enhanced app campaigns on Google AdsA practical guide to unblocking Google Ads for your mobile app
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How to bring offline and online products together (without users feeling ripped off)
Cal AI paid UFC creators thousands of dollars to post, and got no download spike at allJake Castillo kept betting anyway: a creator he signed at 10,000 views a video hit 7 million in month three.
It’s not you, it’s me: when to break up with a paid UA channelSeven checks to test your own setup, five signals the channel is broken, and a fix, pause, or kill framework
Box Box's first message from Formula One was a legal notice, and its two founders were happy to get itRanjith Ramanan's co-founder check was a scroll through Kamal Kumar's Instagram, which turned up a Formula One car tattoo.
Apple’s new EU App Store terms: is adding web purchases worth it?Should you add web purchases under Apple’s new EU terms? We look at how conversion losses change the fee savings, why scale matters, and what could make testing worthwhile beyond a lower commission.
Your app's growth has stalled: what now?A four-step diagnostic to track the root cause and address it
Early Apple Retention Messaging benchmarks from 22M messagesHow 309 apps with early access use Apple's Retention Messaging, what it does to save rates and cancellations, and what to test first.
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