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The State of Subscription Apps in 10 minutes: lessons, trends, and benchmarks for 2026
Essential insights from the world’s largest subscription app dataset
Growth blog posts
The three-week COVID pivot that saved an 11-year indie business
Daniel Kennett nearly lost his house, his car, and his friendships building his first indie business — and then spent 11 years quietly building another one.
This is not a playbook: how Mimo grew customer LTV by 65%
Why optimizing one metric at a time leads to false wins — and what to do instead
How to know if your free tier is generous enough
Is your freemium tier just a trial in disguise?
A machine learning test doubled Life360’s top-tier subscriptions — without losing a single mid-tier user
Giordano Contestabile ran a test that showed degrading Life360's free tier would drive massive revenue — and then the executive team yelled at him for even suggesting it.
Revenge of the brand manager: why ‘pretty’ ads fail at direct response
Why you should be optimizing for live experience over aesthetics
The Sub Club Podcast
Interviews and deep dives with the experts behind the biggest apps in the world.
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Meet the subscription app pre-mortem: how to plan for failure before you ship
Why pessimistic planning leads to optimistic launches
The Hail Mary pitch that launched a #1 App Store hit
Bria Sullivan pitched a focus timer to Hank Green at the end of a meeting that was already over — and it hit #1 on the App Store.
AI-generated ads: balancing attention and trust in user-generated content
What actually works in synthetic ads, and how to juggle the boundary between algorithmic success and brand trust
The post-purchase screen: how to stop Day 0 cancellations
How to stop losing subscribers before they even start the trial
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How a switch from hard paywall to freemium led to a 75% LTV lift and a 50% conversion drop
Moving from a hard paywall to freemium is like switching from checkers to chess
The counterintuitive freemium strategy that scaled Opal to 1M daily active users
Kenneth Schlenker dropped Opal’s paid conversion rate from 20% to 9% — and it resulted in an explosion of daily active users and compounding revenue.
Stop building features: why early-stage apps need a learning roadmap first
A framework to test assumptions before committing to features
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“RevenueCat enables us to have one single source of truth for subscriptions and revenue data.”
Olivier Lemarié, Photoroom