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Announcing Shipaton 2026: Ship an app, win big, join the fun
Shipaton 2026 — RevenueCat's global hackathon for mobile app builders, August 1 to September 30
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Matt Birchler’s Apps folder has 99 folders. Most were never meant to ship.Matt Birchler’s Apps folder has 99 folders. Most were never meant to ship.
Matt Birchler used a Sketch template, SwiftUI, and rough early AI tools to become a native app developer — and today, his software earns more than either his blog or his YouTube channel.
Visible has never sent a lifecycle email. It's at $10M ARR.Visible has never sent a lifecycle email. It's at $10M ARR.
Luke Martin-Fuller left almost every lever in the subscription growth playbook untouched — and Visible is now hiring someone to pull them.
We studied 3,500+ AI-powered apps to see why some retain users better than othersWe studied 3,500+ AI-powered apps to see why some retain users better than others
AI apps monetize better than traditional subscription apps, but they also churn faster. We looked at what the highest-retaining AI apps have in common.
How a $100 ad budget and a MacStories review turned Sequel into a hitHow a $100 ad budget and a MacStories review turned Sequel into a hit
Romain Lefebvre spent $100 on ads, refused to hustle on social media, and still built the most recommended media tracker on the internet — because he designed the app to market itself.
His crowdfunding round was oversubscribed in 24 hours. He shut it down at 3x the target.His crowdfunding round was oversubscribed in 24 hours. He shut it down at 3x the target.
Jelte Liebrand walked away from a VC term sheet, then turned his app's own users into 2,500 investors — and his first piece of advice to founders considering the same path is "don't raise at all."
The Sub Club Podcast
Interviews and deep dives with the experts behind the biggest apps in the world.
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"What do you want me for then?" The icon designer's dilemma in the age of AI
Matthew Skiles has spent 15 years hand-crafting the app icons you see all over WWDC videos — and he got his start with no portfolio, no formal training, and a lucky break.
A user costs $30 and returns $50. Yuliya Lennox says that’s bad.A user costs $30 and returns $50. Yuliya Lennox says that’s bad.
Yuliya Lennox spent a decade scaling apps—and learned that a campaign making $20 per acquired user can be the clearest sign its creative is not good enough.
A 19-day ChatGPT wrapper that made $10,000 in 36 hoursA 19-day ChatGPT wrapper that made $10,000 in 36 hours
Joe Fabisevich left Twitter three days before the Elon Musk acquisition to build a link-saving app — but a scrappy side project taught him the true power of a single well-placed press email.
Almost everyone who pays for subscriptions is already on iOS 26Almost everyone who pays for subscriptions is already on iOS 26
The business case for dropping support for earlier iOS versions
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You could give a founder $20 million to hire engineers. Without product taste, they’d light it all on fire.You could give a founder $20 million to hire engineers. Without product taste, they’d light it all on fire.
Andrew Maguire helped scale two App of the Year winners and now invests in consumer apps at Volo Ventures — and he's telling founders the best path to $10 million is to never raise a dollar of venture capital.
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A patron plan with no extra features outsold expectations — and proved design alone can be a businessA patron plan with no extra features outsold expectations — and proved design alone can be a business
Andy Allen built a 2-person app studio whose most expensive subscription tier unlocks essentially no extra features — and it outsells expectations every year.
Your app is perfectly optimized. That’s why nobody remembers it.Your app is perfectly optimized. That’s why nobody remembers it.
When every app copies the same playbook, the only advantage left is meaning something.
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