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Apple's new EU App Store fees: what changed for subscription appsApple's new EU App Store fees: what changed for subscription apps
Lower IAP fees, more checkout options, and new trade-offs. What Apple’s October 1 changes mean for the revenue you keep.
One prime-time TV segment brought WeWard 300,000 downloads in under five minutes, and crashed the appOne prime-time TV segment brought WeWard 300,000 downloads in under five minutes, and crashed the app
US journalists passed on Yves Benchimol's pitch until he could offer them a conversation with Venus Williams.
Money-back guarantee vs. free trial: which should your subscription app run?Money-back guarantee vs. free trial: which should your subscription app run?
Why a pay-upfront guarantee can beat a free trial, how to run one, and when to skip it
How long should your free trial be? Data from 17,000+ appsHow long should your free trial be? Data from 17,000+ apps
We analyzed 17,000+ apps to see how free trial length relates to conversion and retention, from weekly subscriptions to annual plans.
César Pinto Castillo's $150 Mac could not build iPhone appsCésar Pinto Castillo's $150 Mac could not build iPhone apps
César Pinto Castillo built Ambre to test CloudKit and forgot about it; Sofia Larsson, a textile engineer, rewrote it to learn Swift — and it ended up featured on the App Store.
The Sub Club Podcast
Interviews and deep dives with the experts behind the biggest apps in the world.
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‘Not enough usage’: your biggest churn reason is a broken habit loop
Diagnosing why users really leave (and no, it isn’t price-related)
BoldVoice took the X off its paywall, and refunds wiped out the extra trial startsBoldVoice took the X off its paywall, and refunds wiped out the extra trial starts
Anada Lakra runs BoldVoice at $10M ARR with 10 people, every one of whom, engineers included, sits in two user interviews a week.
Why would someone pay for your app when AI does it for free?Why would someone pay for your app when AI does it for free?
6 ways to win against LLM chats and the AI apps rushing to copy you
Filling the silence: the post-subscription mistake that quietly causes churnFilling the silence: the post-subscription mistake that quietly causes churn
Getting new subscribers to their first premium win — before they start looking for the cancel button
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Give your next campaign a better path to purchase with RevenueCat FunnelsGive your next campaign a better path to purchase with RevenueCat Funnels
RevenueCat Funnels now offers smarter AI editing, ready-made bottom sheet and loader components, Firebase Authentication, and custom code to help turn campaign traffic into guided journeys that convert.
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Start at the finish line: why you should design your activation journey backwardsStart at the finish line: why you should design your activation journey backwards
How to reverse-engineer loyal users
Built With Science sends 90% of its traffic to a quiz, not the App StoreBuilt With Science sends 90% of its traffic to a quiz, not the App Store
Ethan Ethier helps run a fitness app with a built-in audience of 7 million YouTube subscribers — and almost nothing about its growth playbook looks the way you'd expect.
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