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It’s not you, it’s me: when to break up with a paid UA channelIt’s not you, it’s me: when to break up with a paid UA channel
Seven checks to test your own setup, five signals the channel is broken, and a fix, pause, or kill framework
Box Box's first message from Formula One was a legal notice, and its two founders were happy to get itBox Box's first message from Formula One was a legal notice, and its two founders were happy to get it
Ranjith Ramanan's co-founder check was a scroll through Kamal Kumar's Instagram, which turned up a Formula One car tattoo.
Apple’s new EU App Store terms: is adding web purchases worth it?Apple’s new EU App Store terms: is adding web purchases worth it?
Should you add web purchases under Apple’s new EU terms? We look at how conversion losses change the fee savings, why scale matters, and what could make testing worthwhile beyond a lower commission.
Your app's growth has stalled: what now?Your app's growth has stalled: what now?
A four-step diagnostic to track the root cause and address it
Early Apple Retention Messaging benchmarks from 22M messagesEarly Apple Retention Messaging benchmarks from 22M messages
How 309 apps with early access use Apple's Retention Messaging, what it does to save rates and cancellations, and what to test first.
The Sub Club Podcast
Interviews and deep dives with the experts behind the biggest apps in the world.
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One prime-time TV segment brought WeWard 300,000 downloads in under five minutes, and crashed the app
US journalists passed on Yves Benchimol's pitch until he could offer them a conversation with Venus Williams.
Money-back guarantee vs. free trial: which should your subscription app run?Money-back guarantee vs. free trial: which should your subscription app run?
Why a pay-upfront guarantee can beat a free trial, how to run one, and when to skip it
How long should your free trial be? Data from 17,000+ appsHow long should your free trial be? Data from 17,000+ apps
We analyzed 17,000+ apps to see how free trial length relates to conversion and retention, from weekly subscriptions to annual plans.
César Pinto Castillo's $150 Mac could not build iPhone appsCésar Pinto Castillo's $150 Mac could not build iPhone apps
César Pinto Castillo built Ambre to test CloudKit and forgot about it; Sofia Larsson, a textile engineer, rewrote it to learn Swift — and it ended up featured on the App Store.
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‘Not enough usage’: your biggest churn reason is a broken habit loop‘Not enough usage’: your biggest churn reason is a broken habit loop
Diagnosing why users really leave (and no, it isn’t price-related)
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BoldVoice took the X off its paywall, and refunds wiped out the extra trial startsBoldVoice took the X off its paywall, and refunds wiped out the extra trial starts
Anada Lakra runs BoldVoice at $10M ARR with 10 people, every one of whom, engineers included, sits in two user interviews a week.
Why would someone pay for your app when AI does it for free?Why would someone pay for your app when AI does it for free?
6 ways to win against LLM chats and the AI apps rushing to copy you
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