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Announcing Shipaton 2026: Ship an app, win big, join the fun
Shipaton 2026 — RevenueCat's global hackathon for mobile app builders, August 1 to September 30
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"What do you want me for then?" The icon designer's dilemma in the age of AI"What do you want me for then?" The icon designer's dilemma in the age of AI
Matthew Skiles has spent 15 years hand-crafting the app icons you see all over WWDC videos — and he got his start with no portfolio, no formal training, and a lucky break.
A user costs $30 and returns $50. Yuliya Lennox says that’s bad.A user costs $30 and returns $50. Yuliya Lennox says that’s bad.
Yuliya Lennox spent a decade scaling apps—and learned that a campaign making $20 per acquired user can be the clearest sign its creative is not good enough.
A 19-day ChatGPT wrapper that made $10,000 in 36 hoursA 19-day ChatGPT wrapper that made $10,000 in 36 hours
Joe Fabisevich left Twitter three days before the Elon Musk acquisition to build a link-saving app — but a scrappy side project taught him the true power of a single well-placed press email.
Almost everyone who pays for subscriptions is already on iOS 26Almost everyone who pays for subscriptions is already on iOS 26
The business case for dropping support for earlier iOS versions
You could give a founder $20 million to hire engineers. Without product taste, they’d light it all on fire.You could give a founder $20 million to hire engineers. Without product taste, they’d light it all on fire.
Andrew Maguire helped scale two App of the Year winners and now invests in consumer apps at Volo Ventures — and he's telling founders the best path to $10 million is to never raise a dollar of venture capital.
The Sub Club Podcast
Interviews and deep dives with the experts behind the biggest apps in the world.
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A patron plan with no extra features outsold expectations — and proved design alone can be a business
Andy Allen built a 2-person app studio whose most expensive subscription tier unlocks essentially no extra features — and it outsells expectations every year.
Your app is perfectly optimized. That’s why nobody remembers it.Your app is perfectly optimized. That’s why nobody remembers it.
When every app copies the same playbook, the only advantage left is meaning something.
Monthly plans might be your best optionMonthly plans might be your best option
The hidden cost of long commitment periods
He turned down 75K for his app with 12K in sales. It hit $1M two years later.He turned down 75K for his app with 12K in sales. It hit $1M two years later.
Eric Duffett had done $12,000 in total sales when a company offered $75,000 for his side-project golf app — and told him they'd crush him if he said no.
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How to build a reactivation strategy that actually worksHow to build a reactivation strategy that actually works
Most apps treat cancellation as the end of the relationship. It's actually step zero of reactivation.
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Why you should build another to-do list app (with a little help from Claude)Why you should build another to-do list app (with a little help from Claude)
Austin Blake built a task manager in the most crowded category on the App Store — and it got featured in the Apple Newsroom.
20% of your churned users will come back – but are you ready?20% of your churned users will come back – but are you ready?
The question isn’t if reactivation works; it’s whether you’re set up to capture it.
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