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Shipaton 2026 — RevenueCat's global hackathon for mobile app builders, August 1 to September 30
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How a $100 ad budget and a MacStories review turned Sequel into a hitHow a $100 ad budget and a MacStories review turned Sequel into a hit
Romain Lefebvre spent $100 on ads, refused to hustle on social media, and still built the most recommended media tracker on the internet — because he designed the app to market itself.
His crowdfunding round was oversubscribed in 24 hours. He shut it down at 3x the target.His crowdfunding round was oversubscribed in 24 hours. He shut it down at 3x the target.
Jelte Liebrand walked away from a VC term sheet, then turned his app's own users into 2,500 investors — and his first piece of advice to founders considering the same path is "don't raise at all."
"What do you want me for then?" The icon designer's dilemma in the age of AI"What do you want me for then?" The icon designer's dilemma in the age of AI
Matthew Skiles has spent 15 years hand-crafting the app icons you see all over WWDC videos — and he got his start with no portfolio, no formal training, and a lucky break.
A user costs $30 and returns $50. Yuliya Lennox says that’s bad.A user costs $30 and returns $50. Yuliya Lennox says that’s bad.
Yuliya Lennox spent a decade scaling apps—and learned that a campaign making $20 per acquired user can be the clearest sign its creative is not good enough.
A 19-day ChatGPT wrapper that made $10,000 in 36 hoursA 19-day ChatGPT wrapper that made $10,000 in 36 hours
Joe Fabisevich left Twitter three days before the Elon Musk acquisition to build a link-saving app — but a scrappy side project taught him the true power of a single well-placed press email.
The Sub Club Podcast
Interviews and deep dives with the experts behind the biggest apps in the world.
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Almost everyone who pays for subscriptions is already on iOS 26
The business case for dropping support for earlier iOS versions
You could give a founder $20 million to hire engineers. Without product taste, they’d light it all on fire.You could give a founder $20 million to hire engineers. Without product taste, they’d light it all on fire.
Andrew Maguire helped scale two App of the Year winners and now invests in consumer apps at Volo Ventures — and he's telling founders the best path to $10 million is to never raise a dollar of venture capital.
A patron plan with no extra features outsold expectations — and proved design alone can be a businessA patron plan with no extra features outsold expectations — and proved design alone can be a business
Andy Allen built a 2-person app studio whose most expensive subscription tier unlocks essentially no extra features — and it outsells expectations every year.
Your app is perfectly optimized. That’s why nobody remembers it.Your app is perfectly optimized. That’s why nobody remembers it.
When every app copies the same playbook, the only advantage left is meaning something.
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Monthly plans might be your best optionMonthly plans might be your best option
The hidden cost of long commitment periods
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He turned down 75K for his app with 12K in sales. It hit $1M two years later.He turned down 75K for his app with 12K in sales. It hit $1M two years later.
Eric Duffett had done $12,000 in total sales when a company offered $75,000 for his side-project golf app — and told him they'd crush him if he said no.
How to build a reactivation strategy that actually worksHow to build a reactivation strategy that actually works
Most apps treat cancellation as the end of the relationship. It's actually step zero of reactivation.
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