Featured Post
App Growth Annual 2026 recap: key insights + 5 experiments to try
Everything that happened at App Growth Annual, plus five experiments inspired by the keynotes
Growth blog posts
Touch Grass had 40,000 preorders before Rhys Kentish worked out it would cost $20,000 a week to runTouch Grass had 40,000 preorders before Rhys Kentish worked out it would cost $20,000 a week to run
Rhys Kentish rewrote it in three sleepless days; keeping the 50,000 people who arrived on launch day was harder.
Praktika's CEO didn't like the creator video that took it from $1M to $12M ARR in a monthPraktika's CEO didn't like the creator video that took it from $1M to $12M ARR in a month
Adam Turaev’s rule since day one: hire influencers for their reach, then don’t tell them how to do their job.
Do holiday offers bring subscription apps more than a sales spike? Data from 5K appsDo holiday offers bring subscription apps more than a sales spike? Data from 5K apps
We analyzed 5,000 subscription apps to see how new paying customers, six-month revenue, and paywall patterns changed across Black Friday, Christmas, and New Year.
Building apps with heart: what Noom, Numo, and Opal get right Building apps with heart: what Noom, Numo, and Opal get right
A perfectly-optimized funnel gets users to the paywall, but affinity is what keeps them in the app
How to retain users in your AI app: lessons from Celebs - Celebrity Look AlikeHow to retain users in your AI app: lessons from Celebs - Celebrity Look Alike
How does an AI celebrity lookalike app keep users coming back? We spoke with the team behind Celebs about what they've learned from hundreds of experiments and how their approach to onboarding, free trials, and product quality helps them achieve strong retention.
The Sub Club Podcast
Interviews and deep dives with the experts behind the biggest apps in the world.
Listen now
How to run enhanced app campaigns on Google Ads
A practical guide to unblocking Google Ads for your mobile app
5 Models for combining subscription apps with physical products5 Models for combining subscription apps with physical products
How to bring offline and online products together (without users feeling ripped off)
Cal AI paid UFC creators thousands of dollars to post, and got no download spike at allCal AI paid UFC creators thousands of dollars to post, and got no download spike at all
Jake Castillo kept betting anyway: a creator he signed at 10,000 views a video hit 7 million in month three.
It’s not you, it’s me: when to break up with a paid UA channelIt’s not you, it’s me: when to break up with a paid UA channel
Seven checks to test your own setup, five signals the channel is broken, and a fix, pause, or kill framework
Subscribe to our newsletter
Box Box's first message from Formula One was a legal notice, and its two founders were happy to get itBox Box's first message from Formula One was a legal notice, and its two founders were happy to get it
Ranjith Ramanan's co-founder check was a scroll through Kamal Kumar's Instagram, which turned up a Formula One car tattoo.
Subscribe to our newsletter
Apple’s new EU App Store terms: is adding web purchases worth it?Apple’s new EU App Store terms: is adding web purchases worth it?
Should you add web purchases under Apple’s new EU terms? We look at how conversion losses change the fee savings, why scale matters, and what could make testing worthwhile beyond a lower commission.
Your app's growth has stalled: what now?Your app's growth has stalled: what now?
A four-step diagnostic to track the root cause and address it
Ready to grow?
Our entire suite of features comes standard and it's free to get started.