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Start at the finish line: why you should design your activation journey backwards
How to reverse-engineer loyal users
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BoldVoice removed the X from its paywall. Trial starts jumped. Refunds jumped more.BoldVoice removed the X from its paywall. Trial starts jumped. Refunds jumped more.
Anada Lakra built BoldVoice to $10M ARR with a team of 10 — and not one of them, engineers included, gets out of two user interviews a week.
Why would someone pay for your app when AI does it for free?Why would someone pay for your app when AI does it for free?
6 ways to win against LLM chats and the AI apps rushing to copy you
Filling the silence: the post-subscription mistake that quietly causes churnFilling the silence: the post-subscription mistake that quietly causes churn
Getting new subscribers to their first premium win — before they start looking for the cancel button
Give your next campaign a better path to purchase with RevenueCat FunnelsGive your next campaign a better path to purchase with RevenueCat Funnels
RevenueCat Funnels now offers smarter AI editing, ready-made bottom sheet and loader components, Firebase Authentication, and custom code to help turn campaign traffic into guided journeys that convert.
Start at the finish line: why you should design your activation journey backwardsStart at the finish line: why you should design your activation journey backwards
How to reverse-engineer loyal users
The Sub Club Podcast
Interviews and deep dives with the experts behind the biggest apps in the world.
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Built With Science sends 90% of its traffic to a quiz, not the App Store
Ethan Ethier helps run a fitness app with a built-in audience of 7 million YouTube subscribers — and almost nothing about its growth playbook looks the way you'd expect.
Curse of the first renewal: how to cure churn for each subscription durationCurse of the first renewal: how to cure churn for each subscription duration
How to make the most of your activation window
Third-party Android app stores: what the current setup looks like for US developersThird-party Android app stores: what the current setup looks like for US developers
Third-party Android app stores are getting easier to access in the US. Here’s how the current setup works, which stores matter, and what developers need to know about sharing their Google Play listings.
Short drama has cracked mobile acquisition and early monetizationShort drama has cracked mobile acquisition and early monetization
Here’s what the rest of streaming can learn
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Matt Birchler’s Apps folder has 99 folders. Most were never meant to ship.Matt Birchler’s Apps folder has 99 folders. Most were never meant to ship.
Matt Birchler used a Sketch template, SwiftUI, and rough early AI tools to become a native app developer — and today, his software earns more than either his blog or his YouTube channel.
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Visible has never sent a lifecycle email. It's at $10M ARR.Visible has never sent a lifecycle email. It's at $10M ARR.
Luke Martin-Fuller left almost every lever in the subscription growth playbook untouched — and Visible is now hiring someone to pull them.
We studied 3,500+ AI-powered apps to see why some retain users better than othersWe studied 3,500+ AI-powered apps to see why some retain users better than others
AI apps monetize better than traditional subscription apps, but they also churn faster. We looked at what the highest-retaining AI apps have in common.
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