Two Key Metrics You Won’t Find in the State of Subscription Apps Benchmarks
- Growth
We explain why we left out these metrics (LTV and CAC), what they mean, and why they're essential for all subscription apps to measure.
RevenueCat author Traci Hirokawa
Author’s posts
![Two Key Metrics You Won’t Find in the State of Subscription Apps Benchmarks]()
![What’s a good trial conversion rate for in-app subscriptions in 2022?]()
What’s a good trial conversion rate for in-app subscriptions in 2022?
- Growth
Benchmarking how conversion rates stack up for different trial periods.
![Average Subscription Renewal Rates by App Category]()
Average Subscription Renewal Rates by App Category
- Growth
Comparing Health & Fitness, Education, Productivity, Photo & Video, and Lifestyle.
![How many subscribers should you expect after one year?]()
How many subscribers should you expect after one year?
- Growth
Average retention rates at the end of one year
![How Subscription Duration Impacts Renewal Rates]()
![What’s a Good Monthly Renewal Rate?]()
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