Traci Hirokawa

Author’s posts

• Two Key Metrics You Won’t Find in the State of Subscription Apps Benchmarks

  • Growth

  We explain why we left out these metrics (LTV and CAC), what they mean, and why they're essential for all subscription apps to measure.

  

• What’s a good trial conversion rate for in-app subscriptions in 2022?

  • Growth

  Benchmarking how conversion rates stack up for different trial periods. 

  

• Average Subscription Renewal Rates by App Category

  • Growth

  Comparing Health & Fitness, Education, Productivity, Photo & Video, and Lifestyle.

  

• How many subscribers should you expect after one year?

  • Growth

  Average retention rates at the end of one year

  

• How Subscription Duration Impacts Renewal Rates

  • Growth

  We analyzed 10,000+ apps to find out

  

• What’s a Good Monthly Renewal Rate?

  • Growth

  We analyzed 10,000+ apps to find out