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Send in-app purchase events to Iterable

Send events, like trial activations, subscriptions, renewals, cancellations and others to Iterable to improve engagement and retention.

Use the Iterable integration to:

  • Create campaign triggers

    Automatically trigger an email to users who start a trial, subscribe, or cancel.

  • Incentivize loyalty

    Send a discount code to customer that have been subscribed over 6 months.

  • Proactively deal with billing issues

    Reduce churn by getting in front of pesky billing failures.

Events

Using our Iterable integration you can connect the following events:

  • Initial Purchase

    The first purchase of an auto-renewing subscription product that does not contain a free trial.

  • Trial Started

    The start of an auto-renewing subscription product free trial.

  • Trial Converted

    When an auto-renewing subscription product converts from a free trial to normal paid period.

  • Trial Cancelled

    When a user turns off renewals for an auto-renewing subscription product during a free trial period.

  • Renewal

    When an auto-renewing subscription product renews OR a user repurchases the auto-renewing subscription product after a lapse in their subscription.

  • Cancellation

    When a user turns off renewals for an auto-renewing subscription product during the normal paid period.

  • Uncancellation

    When a user re-enables the auto-renew status for a subscription.

  • Non Subscription Purchase

    The purchase of any product that's not an auto-renewing subscription.

  • Billing Issues

    There has been a problem trying to charge the subscriber. This does not mean the subscription has expired (in the case of a grace period enabled).

  • Expiration

    A subscription has expired and access should be removed.

  • Product Change

    When a user has changed the product of their subscription. This does not mean the new subscription is in effect immediately. See Managing Subscriptions for more details on updates, downgrades, and crossgrades.

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