Featured Post
Here’s the full lineup for App Growth Annual 2025
Three keynotes, four talks, 24 workshops, competitions, prizes, and more besides. Are you signed up?
Growth blog posts - page 7
How a dorm room project became a 5M MAU scanning app
From a student side project to a thriving business - how Genius Scan stayed focused on users and kept growing.
What drives your users to pay? Jobs to Be Done has the answers
Understand what motivates users and turn insights into revenue.
What customer interviews can teach you about your pricing strategy
How to uncover real insights about pricing without falling for common biases
How paid campaigns affect your app’s organic traffic
Explore the connection between paid campaigns and organic app growth—and how to make them work together.
Benchmarks are a jumping-off point, not the end-all, be-all — Phil Carter, Elemental Growth
Learn how Phil Carter's Subscription Value Loop framework helps subscription apps scale sustainably—plus, why balancing data with intuition is the key to growth.
The Sub Club Podcast
Interviews and deep dives with the experts behind the biggest apps in the world.
Listen now
Smart discounting strategies: When, why, and how to offer deals
Smart discounting strategies: Use deals to drive growth without risking your app’s profitability.
“Web-to-app gives you the ability to control the user journey and funnel more effectively” — Nathan Hudson, Perceptycs
From the web to your app: Insights on the rising web-to-app trend
How to tackle New Year’s subscription churn
Beat the New Year’s subscription hangover before it starts
The complete guide to SKAdNetwork for subscription apps
Understanding Apple's privacy-first attribution
Subscribe to our newsletter
“A big market is great only if you can take a substantial share of it” — Patrick Falzon, The App Shop
On the podcast: estimating the revenue potential of an app, crafting an exit strategy, and why LTV is such a terrible metric.
Effective testing strategies for low-traffic apps
Is A/B testing off the table? Let’s rethink experimentation.
The essential guide to paywalls for subscription apps
Why your paywall may be costing you subscribers (and how to fix it)
Want to see how RevenueCat can help?
“RevenueCat enables us to have one single source of truth for subscriptions and revenue data.”
Olivier Lemarié, Photoroom