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11 Lessons you’ll want to remember from App Growth Annual 2025
Scannable takeaways, snackable insights, and tactics you can ship tomorrow
Growth Archives - page 7
Churn in subscription apps: top 5 cancelation reasons (and what to do about them)
SOSA 2025 benchmarks reveal where most apps lose users (and how to fix it)
Freemium at scale: How Life360 built trust and hit $1.8B
Chris Hulls shares hard-won lessons from growing a multi-billion-dollar app — without sacrificing user trust.
Web vs in-app subscriptions: Web subscriptions result in 6% drop in takehome revenue
🚨 Update (May 28 2025): New trial completion data for our big IAP vs web experiment
The behavioral design behind a 12% ARPU increase at ASL Bloom
How Applica redesigned onboarding to bridge the gap between user goals and app value
How to pre-sell app subscriptions on the web before launch
Save on platform fees, capture early revenue, and set your app up for launch success.
The Sub Club Podcast
Interviews and deep dives with the experts behind the biggest apps in the world.
Listen now
How to communicate a price increase — and keep your best subscribers
Price hikes don’t have to mean mass churn. Here’s how to get timing, messaging, and customer trust right.
Meet the Web Purchase button (why and where you should test it, today)
Link out to web purchases from your iOS app paywall.
The pros, cons, and “gotchas” of the new US ruling on external iOS payments
It’s way more nuanced than people are making out.
5 overlooked paywall improvements that drive more conversions
Subtle changes, outsized impact: Proven ways to optimize your paywall for better conversions without needing a full redesign.
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Apple must allow External Payment Links: What Epic vs. Apple’s ruling means for developers, PMs, and marketers
Apple Anti-Steering Ruling: What It Means for App Monetization Today
Scaling beyond your niche: 3 strategies for finding your next audience
The right way to expand without alienating your most loyal users.
Modeling attribution on iOS: what works, what doesn’t, and how to choose
How to navigate the messy world of SKAN, AEM, and probabilistic attribution — plus two practical frameworks to get a clearer picture of campaign performance.
Want to see how RevenueCat can help?
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Olivier Lemarié, Photoroom