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Why we chose native paywalls
If your paywall feels like a web page, you’ve already lost
Growth blog posts - page 7
Meta Ads in 2025: Expert tips from Marcus Burke
Marcus Burke discusses AI, UGC, and the lifespan of ad creatives.
The creative testing system that slashed our CAC (and scaled our spend)
We scaled Meta ad spend by 74.6% and dropped CAC 40%. Here’s how.
Building a lovable alien and a $1M ARR AI app
Ajay Mehta explains how smart monetization and standout characters helped Tolan cut through the AI hype.
How four paywall redesigns boosted conversions and revenue
What actually worked when redesigning paywalls across fintech, gaming, and health.
Dare to test an ugly paywall? Here’s why you should
Why stripping back design elements could be the key to better paywall performance.
The Sub Club Podcast
Interviews and deep dives with the experts behind the biggest apps in the world.
Listen now
Jacob and David break down the subscription app playbook for 2025
AI apps are earning more per subscriber, hybrid monetization is on the rise, and trial timing is more critical than ever.
How to use pricing research to price your app effectively
Three proven pricing research methods to guide your strategy
Building sustainable growth loops and lasting habits — Anton Derlyatka, Sweatcoin
Sweatcoin turned walking into a currency - but its real success comes from engineered virality and habit-forming design.
Daily Sub Club minisodes leading up to the State of Subscription Apps 2025
Bite-sized insights from top app operators - dropping every day until the full report launch
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Are subscription trials dead in South Korea? What developers need to know about the country’s new subscription rules
South Korea’s updated regulations are redefining free trials and subscription renewals: What you should know
Is it time to stop offering free trials? Here’s why you should A/B test it
Free trials can boost conversions, but they can also drain revenue. Should your app take the risk?
Why Google App Campaigns is high reward, high maintenance — Ashley Black, Candid Consulting
Google’s ad platform offers huge growth potential... but only if you keep a close eye on where your budget is going
Want to see how RevenueCat can help?
“RevenueCat enables us to have one single source of truth for subscriptions and revenue data.”
Olivier Lemarié, Photoroom