How to know if your free tier is generous enough
- Growth
Is your freemium tier just a trial in disguise?
RevenueCat author David Barnard
Author’s posts
![How to know if your free tier is generous enough]()
![A machine learning test doubled Life360’s top-tier subscriptions — without losing a single mid-tier user]()
A machine learning test doubled Life360’s top-tier subscriptions — without losing a single mid-tier user
- Growth
Giordano Contestabile ran a test that showed degrading Life360's free tier would drive massive revenue — and then the executive team yelled at him for even suggesting it.
![How a switch from hard paywall to freemium led to a 75% LTV lift and a 50% conversion drop]()
How a switch from hard paywall to freemium led to a 75% LTV lift and a 50% conversion drop
- Growth
Moving from a hard paywall to freemium is like switching from checkers to chess
![The counterintuitive freemium strategy that scaled Opal to 1M daily active users]()
The counterintuitive freemium strategy that scaled Opal to 1M daily active users
- Growth
Kenneth Schlenker dropped Opal’s paid conversion rate from 20% to 9% — and it resulted in an explosion of daily active users and compounding revenue.
![Why a hard paywall is the right answer for your app (until it isn’t)]()
Why a hard paywall is the right answer for your app (until it isn’t)
- Growth
On the podcast: how AI can turn your onboarding from a chore into magic, hyper-personalized experiences that drive both retention and revenue, and why your value-to-noise ratio matters more than how many features you ship.
![Russia’s App Store payment block: how it impacts your MRR and what to do next]()
Russia’s App Store payment block: how it impacts your MRR and what to do next
- Growth
Why your Russian subscriptions are about to churn
![“Money will come” – How Super Unlimited built the #1 VPN by not optimizing for revenue]()
“Money will come” – How Super Unlimited built the #1 VPN by not optimizing for revenue
- Growth
On the podcast: the product-driven growth loop behind the #1 VPN app in the world, why they intentionally leave money on the table, and how the prettiest design often loses in their A/B tests.
![How Coconote hit $1M ARR in 4 months with no paid ads]()
How Coconote hit $1M ARR in 4 months with no paid ads
- Growth
On the podcast: about hitting $1M ARR in four months with no paid ads, why trial extensions beat discounts for saving cancellations, and why you should be hiring content creators, not influencers.
![Building a hardware-enabled subscription business]()
Building a hardware-enabled subscription business
- Growth
On the podcast, I talk with Michael and Mark about the boom in hardware-enabled subscriptions, why nothing worked until they stopped optimizing and started building a better product, and how they doubled their price to $79 even though the data said they could charge more.
![How ElevenLabs builds and grows consumer AI apps without losing speed or clarity]()
How ElevenLabs builds and grows consumer AI apps without losing speed or clarity
- Growth
On the podcast: how earned media can drive paid performance, building features that make for good tweets, and why stripping out your onboarding quiz might beat optimizing it.
![How Cem Kansu helped Duolingo scale monetization without breaking freemium]()
How Cem Kansu helped Duolingo scale monetization without breaking freemium
- Growth
On the podcast, I talk with Cem about the premium trap many apps fall into, why free trials work even for freemium products, and how ‘try for $0.00’ actually outperforms ‘try for free’.
![How Jeff Morris drives growth and monetization in mobile]()
How Jeff Morris drives growth and monetization in mobile
- Growth
On the podcast, I talk with Jeff about Tinder's $50 million paywall win. Why now is such a great time to build apps, and how hard paywalls can mislead you about product-market fit.
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