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The State of Subscription Apps in 10 minutes: lessons, trends, and benchmarks for 2026
Essential insights from the world’s largest subscription app dataset
Growth blog posts - page 16
“People are going web-to-app for the wrong reasons…” — Thomas Petit, Independent App Consultant
Discover the true potential of web-to-app beyond just avoiding fees. Reach new audiences, enhance B2B support, and tailor user journeys for greater success.
When is the best time to send a win-back offer?
Understanding the optimal timing for re-engaging users
“Our users are everywhere, so we feel like our marketing should be everywhere” — Steven Meyers, Babbel
Babbel's Steven Meyers on how the language-learning app finds success with traditional offline marketing channels.
“Data in itself is not a value add.. It’s whether or not you’re turning it into meaningful insights” — Taylor Wells, News Corp
Rethinking data: Key lessons from News Corp and Disney+ on effective analytics.
The pros and cons of web-to-app funnels
Are web-to-app journeys a good fit for your app?
The Sub Club Podcast
Interviews and deep dives with the experts behind the biggest apps in the world.
Listen now
AltStore and the future of 3rd-party app stores: Q&A with founder Riley Testut
Exploring the challenges and innovations behind the EU's first third-party iOS App Store in the wake of new Apple regulations.
Using web-to-app to go from 0-1 with your paid user acquisition
It’s one piece on your way to profitable growth.
How apps can innovate
Innovation isn't accidental, it's designed.
How to win back lost customers
A beginner's guide to win-back campaigns from Aperture's Hannah Parvaz
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“The first idea isn’t really that important… just start moving and build anything.” — Sebastian Röhl, HabitKit
Sebastian Röhl shares his journey from a corporate job to indie app success with HabitKit on the Sub Club podcast.
AdAttributionKit: What subscription apps need to know
Is this a meaningful successor to SKAdNetwork?
Retargeting ads: An overlooked tactic for winback & reactivation
A relatively easy but overlooked way to win back and reactivate churned users.
Want to see how RevenueCat can help?
“RevenueCat enables us to have one single source of truth for subscriptions and revenue data.”
Olivier Lemarié, Photoroom