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Announcing Shipaton 2026: Ship an app, win big, join the fun
Shipaton 2026 — RevenueCat's global hackathon for mobile app builders, August 1 to September 30
Growth blog posts - page 16
Effective testing strategies for low-traffic appsEffective testing strategies for low-traffic apps
Is A/B testing off the table? Let’s rethink experimentation.
The essential guide to paywalls for subscription appsThe essential guide to paywalls for subscription apps
Why your paywall may be costing you subscribers (and how to fix it)
The beginner’s guide to Apple win-back offersThe beginner’s guide to Apple win-back offers
Bring back lapsed customers with Apple win-back offers and RevenueCat
How a Golf App Doubled Revenue with Bold Bets — Alex Prasad, V1 SportsHow a Golf App Doubled Revenue with Bold Bets — Alex Prasad, V1 Sports
Why simplifying monetization transformed V1 Sports’ business
The 4 must-have lifecycle marketing campaigns to optimize revenueThe 4 must-have lifecycle marketing campaigns to optimize revenue
How subscription apps turn engagement into sustainable revenue
The Sub Club Podcast
Interviews and deep dives with the experts behind the biggest apps in the world.
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Cancellation flow best practices: Letting users go the right way
With examples from Peloton, Audible, Strava and more
“With TikTok, good quality content can go viral from scratch.” — Joseph Choi, Viral App Founders“With TikTok, good quality content can go viral from scratch.” — Joseph Choi, Viral App Founders
How apps can leverage TikTok’s discovery power with viral content, micro-influencers, and shareable features.
“As seen on TV is a real thing, as seen on Instagram isn’t” — Ryan Beck, Pray.com“As seen on TV is a real thing, as seen on Instagram isn’t” — Ryan Beck, Pray.com
The risk of ad creative concentration, how to reach older high-value demographics, and why the ultimate KPI is revenue.
How Applica redesigned Five Minute Journal’s onboarding to boost ARPU by 20%How Applica redesigned Five Minute Journal’s onboarding to boost ARPU by 20%
How an onboarding experiment, designed by Applica, using the Jobs-to-be-Done framework helped improve engagement and revenue
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Understanding lifetime value (LTV) for subscription appsUnderstanding lifetime value (LTV) for subscription apps
What is LTV? Understand why it matters, its limitations, and how RevenueCat helps.
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The complete beginner’s guide to app user testingThe complete beginner’s guide to app user testing
Everything you need to kickstart app user testing—tips, tools, and techniques.
“Customers who reach out are the ones who care” — Eli Winderbaum, Captions“Customers who reach out are the ones who care” — Eli Winderbaum, Captions
On the podcast: scaling app support, the importance of fast response times, and treating support like a concierge service.
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