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11 Lessons you’ll want to remember from App Growth Annual 2025
Scannable takeaways, snackable insights, and tactics you can ship tomorrow
Growth blog posts - page 16
Four months after launching my app, someone offered to buy it: Here’s why I didn’t sell
Indie developer Eric Duffett takes us through the story of negotiating a deal on Shot Pattern (and what gave him the confidence to say no)
Building an app business is hard
Eight app founders share the raw truths of building an app business — from adaptation to innovation.
Building mobile apps as side projects for fun, learning, and profit
Why app side projects are a win for everyone
Experts predict what’s going to happen with subscription apps in 2024
Innovation through AI, strategic approaches to user retention, and adaptation to regulatory changes are common themes.
“Content marketing is a long-term thing… You’re building brand and trust” — Fares Ksebati, MySwimPro
On the podcast we talk with Fares about how to build your own content marketing machine.
The Sub Club Podcast
Interviews and deep dives with the experts behind the biggest apps in the world.
Listen now
How to launch your app: Tips, ideas, and campaigns for a successful launch
Tips and launch tactics from apps like CardPointers, Nomorobo, and Opal.
Apple’s response to the EU’s Digital Markets Act: What app developers need to know
Making sense of Apple’s sweeping changes to App Store policies in the EU
“If you’re contemplating a freemium model, there’s going to be pain in the beginning” — Paul Ganev, Surfline
On the Sub Club podcast Surfline's Paul Ganev discusses why you should be calculating SAM not TAM and how to make freemium work.
Black hat ASO: Are your competitors using these tactics?
How to compete when so many apps are breaking the rules.
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The Supreme Court’s stance on Epic vs. Apple case: What this means for App Store monetization
Everything we now know about the ruling and its impact on how you’re allowed to monetize your users.
Strategic partnerships for subscription apps: 6 tips for successful collaborations
Case studies to help you drive growth, build credibility, and deliver more value.
“If people pay, that’s a strong signal you’ve built something valuable” — Kenneth Schlenker, Opal
Scaling to $5M in ARR on paid ads, positive and negative results from 121 A/B tests, and why they still haven’t built an Android app.
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Olivier Lemarié, Photoroom