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Start at the finish line: why you should design your activation journey backwards
How to reverse-engineer loyal users
Blog - page 27
Is it time to stop offering free trials? Here’s why you should A/B test itIs it time to stop offering free trials? Here’s why you should A/B test it
Free trials can boost conversions, but they can also drain revenue. Should your app take the risk?
Why Google App Campaigns is high reward, high maintenance — Ashley Black, Candid ConsultingWhy Google App Campaigns is high reward, high maintenance — Ashley Black, Candid Consulting
Google’s ad platform offers huge growth potential... but only if you keep a close eye on where your budget is going
How to use RevenueCat server-to-server events for SKAdNetwork attributionHow to use RevenueCat server-to-server events for SKAdNetwork attribution
A practical guide to tracking trial conversions and improving SKAdNetwork attribution with RevenueCat.
Five North Star Metrics that drive real subscription growthFive North Star Metrics that drive real subscription growth
The key metrics that lead to sustainable subscription growth.
Join our Tokyo Spring 2025 Tour: A cultural & business exchange for app growth professionalsJoin our Tokyo Spring 2025 Tour: A cultural & business exchange for app growth professionals
Join our Tokyo Spring 2025 Tour!
The Sub Club Podcast
Interviews and deep dives with the experts behind the biggest apps in the world.
Listen now
Hack Week 2025: 5 standout projects (and more!) from a week of innovation
A week of fast shipping, creative problem-solving, and projects that might just make it to production.
Subscription pricing psychology: How to influence purchasing decisionsSubscription pricing psychology: How to influence purchasing decisions
Five principles to better communicate your prices
Freemium mistakes, brand wins, and trusting your gut – lessons from Deezer’s Sherina KhalidiFreemium mistakes, brand wins, and trusting your gut – lessons from Deezer’s Sherina Khalidi
How Deezer balanced performance and brand marketing, fixed its freemium strategy, and learned when to ignore A/B test results.
RevenueCat Paywalls: Now even more flexibleRevenueCat Paywalls: Now even more flexible
A new editor, more flexibility, and full control over your paywall’s design.
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How Zumba, in partnership with Perceptycs, turned its app into a $4.5m subscription successHow Zumba, in partnership with Perceptycs, turned its app into a $4.5m subscription success
How creative testing and paywall tweaks helped Zumba scale to $4.5M ARR in 14 months
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What you need to know about Apple’s Advanced Commerce APIWhat you need to know about Apple’s Advanced Commerce API
Apple’s latest API aims to simplify complex in-app purchases - ideal for apps with large catalogs and bundled subscriptions.
The MaxDiff method: A smarter way to test paywall value propositionsThe MaxDiff method: A smarter way to test paywall value propositions
At Applica, we’ve run countless paywall experiments, and this method consistently helps us understand what matters most to users.
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