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Announcing Shipaton 2026: Ship an app, win big, join the fun
Shipaton 2026 — RevenueCat's global hackathon for mobile app builders, August 1 to September 30
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Introductory offers: a key lever for growthIntroductory offers: a key lever for growth
Introductory offers drove a 433% conversion lift and cut CPA to $13
Weekly subscriptions: when do seven-day plans make sense?Weekly subscriptions: when do seven-day plans make sense?
A deep dive into the value and usage of weekly subscriptions
The metrics that actually help you scale paid ads profitablyThe metrics that actually help you scale paid ads profitably
Why chasing CPC and CTR won’t grow your subscription app
The biggest misconception about web-to-app funnels (and why it’s costing you money)The biggest misconception about web-to-app funnels (and why it’s costing you money)
If you launch your first web-to-app flow without considering this, you could be pouring gasoline on your marketing budget.
A beginner’s guide to implementing an ad-free subscription in your Flutter appA beginner’s guide to implementing an ad-free subscription in your Flutter app
A step-by-step tutorial to let users pay to remove ads—using AdMob, and RevenueCat
The Sub Club Podcast
Interviews and deep dives with the experts behind the biggest apps in the world.
Listen now
How real demand turned a hobby app into a business
Why saying no to a buyout gave one indie developer his breakthrough
Announcing Shipaton 2025: Build, ship, and win big!Announcing Shipaton 2025: Build, ship, and win big!
Join the mobile hackathon that’s all about shipping… a ton.
Scaling UA without wrecking your conversion rate: A Meta campaign playbookScaling UA without wrecking your conversion rate: A Meta campaign playbook
A structured testing system helped one app lower cost-per-trial while targeting its most profitable users
Navigating Google Play’s 14-Day testing rule: a Shipaton survival guideNavigating Google Play’s 14-Day testing rule: a Shipaton survival guide
This article explains Google Play’s 14-day testing rule and how to start the clock immediately to ensure it doesn’t delay your submission.
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Gamification in apps: A complete guide to using motivation to drive real valueGamification in apps: A complete guide to using motivation to drive real value
Why streaks fall short and 11 apps getting gamification right
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Apple’s June 2025 EU update: one entitlement, three fees, and CTF’s 2026 sunsetApple’s June 2025 EU update: one entitlement, three fees, and CTF’s 2026 sunset
What apps in the EU should do after Apple’s DMA tweak.
A beginner’s guide to implementing ad-free subscriptions in your React Native appA beginner’s guide to implementing ad-free subscriptions in your React Native app
A step-by-step tutorial to let users pay to remove ads—using Expo, AdMob, and RevenueCat
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