Featured Post
11 Lessons you’ll want to remember from App Growth Annual 2025
Scannable takeaways, snackable insights, and tactics you can ship tomorrow
RevenueCat blog - page 12
Google I/O 2025: Monetization & Play Console Highlights (and the case of the missing Billing Library 8)
Key monetization takeaways from Google I/O 2025: Play Console redesign, subscription bundles, churn‑busting tools, and a peek at Billing Library 8
Churn in subscription apps: top 5 cancelation reasons (and what to do about them)
SOSA 2025 benchmarks reveal where most apps lose users (and how to fix it)
Build a single Expo app with subscriptions on iOS, Android, and Web using RevenueCat
Use one React Native codebase and RevenueCat’s Web Billing SDK to support subscriptions across platforms in 30 mins
How to monetize Android apps with ad-free subscriptions using RevenueCat
A step-by-step approach to monetizing Android users with an optional ad-free upgrade.
Freemium at scale: How Life360 built trust and hit $1.8B
Chris Hulls shares hard-won lessons from growing a multi-billion-dollar app — without sacrificing user trust.
The Sub Club Podcast
Interviews and deep dives with the experts behind the biggest apps in the world.
Listen now
Web vs in-app subscriptions: Web subscriptions result in 6% drop in takehome revenue
🚨 Update (May 28 2025): New trial completion data for our big IAP vs web experiment
The behavioral design behind a 12% ARPU increase at ASL Bloom
How Applica redesigned onboarding to bridge the gap between user goals and app value
How to pre-sell app subscriptions on the web before launch
Save on platform fees, capture early revenue, and set your app up for launch success.
How to communicate a price increase — and keep your best subscribers
Price hikes don’t have to mean mass churn. Here’s how to get timing, messaging, and customer trust right.
Subscribe to our newsletter
Meet the Web Purchase button (why and where you should test it, today)
Link out to web purchases from your iOS app paywall.
The pros, cons, and “gotchas” of the new US ruling on external iOS payments
It’s way more nuanced than people are making out.
5 overlooked paywall improvements that drive more conversions
Subtle changes, outsized impact: Proven ways to optimize your paywall for better conversions without needing a full redesign.
Want to see how RevenueCat can help?
“RevenueCat enables us to have one single source of truth for subscriptions and revenue data.”
Olivier Lemarié, Photoroom