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The State of Subscription Apps in 10 minutes: lessons, trends, and benchmarks for 2026

Essential insights from the world’s largest subscription app dataset

Lorelei Whitman

Lorelei Whitman

March 19, 2026

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Sub Club podcast episode cover featuring Eric Crowley
The future of subscription apps: advice from an app-focused investment banker
Growth

The future of subscription apps: advice from an app-focused investment banker

GP Bullhound's Eric Crowley talks about the future of consumer subscriptions, how AI is reshaping growth, and why the best apps are built for love, not acquisition.

David Barnard

David Barnard

November 12, 2025

RevenueCat and Neon Apps join forces to support Türkiye’s growing app community
Company

RevenueCat and Neon Apps join forces to support Türkiye’s growing app community

Expert local support + best-in-class monetization infrastructure now available for Turkish developers

Matt Berry

Matt Berry

November 12, 2025

Simplify in-app purchase unit testing with RevenueCat’s Test Store
Engineering

Simplify in-app purchase unit testing with RevenueCat’s Test Store

You'll deep dive into building reliable, automated unit tests for your in-app purchases logic, especially based on Android and Kotlin

Jaewoong Eum

Jaewoong Eum

November 12, 2025

Inside the sales org at RevenueCat: helping over selling
Company

Inside the sales org at RevenueCat: helping over selling

A peek under the hood of our sales motion (we’re hiring!)

Rik Haandrikman

Rik Haandrikman

November 11, 2025

Product-market fit for subscription apps is a moving target
Growth

Product-market fit for subscription apps is a moving target

How to find PMF at every stage of growth

Daphne Tideman

Daphne Tideman

November 06, 2025

The Sub Club Podcast

Interviews and deep dives with the experts behind the biggest apps in the world.

Listen now
intercom zendesk integration
Company

Turn support into growth by integrating RevenueCat with Intercom or Zendesk

Meet the new Intercom and Zendesk integrations

Niklas Winkels

Niklas Winkels

November 05, 2025

Understanding Apple’s Retention Messaging API (and how RevenueCat can help you with it)
Engineering

Understanding Apple’s Retention Messaging API (and how RevenueCat can help you with it)

Apple’s new retention capability × enterprise-grade reliability (and no backend work required on your side) = 💛

Víctor López Ferrando
Perttu Lähteenlahti
11 Lessons you’ll want to remember from App Growth Annual 2025
Company

11 Lessons you’ll want to remember from App Growth Annual 2025

Scannable takeaways, snackable insights, and tactics you can ship tomorrow

Lorelei Whitman

Lorelei Whitman

November 04, 2025

Introducing a unified overview for your web revenue
Company

Introducing a unified overview for your web revenue

Everything web, in one place. The new overview in RevenueCat brings setup, insights, and performance together.

Niklas Winkels

Niklas Winkels

November 04, 2025

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The complete guide to OKRs and KPIs for subscription apps
Growth

The complete guide to OKRs and KPIs for subscription apps

How to align teams, track the metrics that matter, and turn strategy into measurable results

Daphne Tideman

Daphne Tideman

November 03, 2025

Understanding the native SDK wrapper pattern in Kotlin Multiplatform
Engineering

Understanding the native SDK wrapper pattern in Kotlin Multiplatform

In this deep dive, we’ll explore how RevenueCat’s delegation pattern wraps native Android and iOS SDKs, enables effortless bidirectional conversion, and minimizes wrapper overhead.

Jaewoong Eum

Jaewoong Eum

November 03, 2025

Make your paywall do more than sell: 7 unexpected uses for your paywall
Growth

Make your paywall do more than sell: 7 unexpected uses for your paywall

How great paywalls go beyond the buy button to educate, build trust and grow retention

Daphne Tideman

Daphne Tideman

October 29, 2025

Want to see how RevenueCat can help?

RevenueCat enables us to have one single source of truth for subscriptions and revenue data.

Olivier Lemarié, PhotoroomOlivier Lemarié, Photoroom
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