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Why we chose native paywalls
If your paywall feels like a web page, you’ve already lost
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Why Your Apple Search Ads Attribution Is About to Spike—And What It Actually Means
How view-through attribution impacts your acquisition analytics
How four paywall redesigns boosted conversions and revenue
What actually worked when redesigning paywalls across fintech, gaming, and health.
Dare to test an ugly paywall? Here’s why you should
Why stripping back design elements could be the key to better paywall performance.
Jacob and David break down the subscription app playbook for 2025
AI apps are earning more per subscriber, hybrid monetization is on the rise, and trial timing is more critical than ever.
The State of Subscription Apps 2025: The year AI ate everything
AI, hybrid monetization, and retention are reshaping subscription apps. Here’s what the data says.
The Sub Club Podcast
Interviews and deep dives with the experts behind the biggest apps in the world.
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How to use pricing research to price your app effectively
Three proven pricing research methods to guide your strategy
Building sustainable growth loops and lasting habits — Anton Derlyatka, Sweatcoin
Sweatcoin turned walking into a currency - but its real success comes from engineered virality and habit-forming design.
Daily Sub Club minisodes leading up to the State of Subscription Apps 2025
Bite-sized insights from top app operators - dropping every day until the full report launch
The ultimate guide to subscriber segmentation for apps
How to engage, convert, and retain app subscribers at every stage of their journey.
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Are subscription trials dead in South Korea? What developers need to know about the country’s new subscription rules
South Korea’s updated regulations are redefining free trials and subscription renewals: What you should know
Is it time to stop offering free trials? Here’s why you should A/B test it
Free trials can boost conversions, but they can also drain revenue. Should your app take the risk?
Why Google App Campaigns is high reward, high maintenance — Ashley Black, Candid Consulting
Google’s ad platform offers huge growth potential... but only if you keep a close eye on where your budget is going
Want to see how RevenueCat can help?
“RevenueCat enables us to have one single source of truth for subscriptions and revenue data.”
Olivier Lemarié, Photoroom