Attribution Providers
Attribution collection is only available to all users signed up after September '23, the legacy Starter and Pro plans, and Enterprise plans. If you're on a legacy Free plan and want to access attribution, migrate to our new pricing via your billing settings.
It’s important to know which marketing efforts are most effective at acquiring new users and keeping them engaged. RevenueCat can integrate with your attribution provider to track how much revenue was driven by each source and ad network.
Providing Attribution Data to RevenueCat
RevenueCat can help you understand precisely how much revenue your campaigns generate even if users stop opening up the app. By continuing to follow your cohorts whether they're active users or not, you'll know the long tail revenue generated by your campaigns.
Most attribution SDKs provide a way to report revenue from the device, but this completely fails to capture recurring revenue that occurs while a user is not using the app. With RevenueCat, you receive a full picture.
How does RevenueCat work with your attribution provider?
RevenueCat itself is not an attribution network, and by itself cannot inform you which ad campaigns are driving revenue. What RevenueCat does is take the subscription lifecycle events it knows about, and informs your attribution network of the users that are purchasing. It's the networks' job to then tie these users back to the campaigns that drove them to install.
Supported Networks
RevenueCat can send revenue events into the following attribution networks:
Adjust
Adjust is a mobile measurement platform that helps you track and analyze your app's performance and user acquisition.
Apple Search Ads
Apple Search Ads helps you promote your app in App Store search results to reach high-intent users.
AppsFlyer
AppsFlyer is a mobile attribution and marketing analytics platform that helps you measure and optimize your marketing campaigns.
Branch
Branch is a mobile linking platform that helps you acquire, engage, and measure across all devices, channels, and platforms.
Facebook Ads
Facebook Ads helps you reach and engage your target audience on Facebook, Instagram, and other platforms in the Facebook network.
Kochava
Kochava is a mobile attribution and marketing analytics platform that helps you measure and optimize your marketing campaigns.
SplitMetrics Acquire
SplitMetrics Acquire (formerly SearchAdsHQ) is a platform for Apple Search Ads management and optimization.
Tenjin
Tenjin is a mobile marketing infrastructure that provides attribution, analytics, and ad network data aggregation.
Singular
Singular is a marketing intelligence platform that unifies marketing analytics, giving you a holistic view of your marketing performance.
If you use an attribution provider not listed here, contact us.