Experiment Results Summaries

Subscribe to a weekly recap of your key experiment success metrics delivered right to your inbox every Monday for each experiment you've had running in the last week.

How can I subscribe to Experiment Results Summaries?

1. Click on Account from the RevenueCat Dashboard
2. Open the Notifications option where you'll see the Experiment Results Summaries section
3. Select the Project's you want to receive Experiment Results Summaries for, and click Update to save your changes

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You must first verify your email address with us in order to receive Experiment Results Summaries.

What will be included in my Experiment Results Summaries?

We'll send you an email for each experiment you've had running in the last week in the Projects that you've subcribed to receive these summaries for. It will include the latest results for the experiment, focused on the following key metrics.

Metric	Definition
Initial conversion rate	The percent of customers who purchased any product.
Trial conversion rate	The percent of completed trials that converted to paying subscriptions.
Conversion to paying	The percent of customers who made at least one payment on any product.
Realized LTV (revenue)	The total revenue that's been generated so far (realized).
Realized LTV per customer	The total revenue that's been generated so far (realized), divided by the number of customers. This should frequently be your primary success metric for determining which variant performed best.

All metrics are reported separately for the Control variant, the Treatment variant, and the relative difference between them.

📘Full results on the Dashboard

To analyze how these metrics have changed over time, review other metrics, and breakdown performance by product or platform; you can click on the link in the email to go directly to the full results of your experiment.

FAQs

Question	Answer
Are the provided results for just the last week, or for the full test period?	Each email will provided the latest results for the full test period (since it was first started).
When will the summary be emailed to me?	Performance Summaries are delivered every Monday at 14:00 UTC (convert to your timezone).
What do the red and green colors for the change column indicate?	When the Treatment is performing worse than the Control for a given metric, it will be colored red; and when the Treatment is performing better than the Control for a given metric it will be colored green.
Why are some metrics empty with just a -?	The hyphen indicates an empty data point, which may occur for reasons like: there are 0 trials completed (so trial conversion can not be calculated), or there are 0 enrolled customers (so initial conversion can not be calculated). If you believe this to be in error, feel free to reach out through Support.