Thomas Petit

Author’s posts

• Expanding from iOS to Android: A subscription app’s guide to Android

  • Growth

  The majority of the world’s mobile users are on Android. What are the challenges and opportunities for iOS app companies?

  

• A practical guide to Google app campaigns

  • Growth

  Demystifying Google app campaigns: a deep-dive into the potential, challenges, and optimization strategies for app promotion success.

  

• The ultimate guide to Apple Search Ads best practices

  • Growth

  Why it's a channel worth exploring to grow your app

  

• Early Stage Subscription App Growth Stack

  • Growth

  A scaled-down “MVP” of the Mobile Growth Stack to help mobile developers get started

  

• Mobile Subscription Predictions for 2022

  • Growth

  Payments, regulation, growth models, and new innovative ideas