Peter Meinertzhagen

Author’s posts

• Key insights from App Growth Annual 2024

  • Growth

  Check out the highlights, replays, and a few gems you might’ve missed along the way.

  

• Net Promoter Score (NPS) for subscription apps: What you need to know

  • Growth

  How to use customer feedback from NPS surveys to drive growth

  

• When is the best time to send a win-back offer?

  • Growth

  Understanding the optimal timing for re-engaging users

  

• AltStore and the future of 3rd-party app stores: Q&A with founder Riley Testut

  • Growth

  Exploring the challenges and innovations behind the EU's first third-party iOS App Store in the wake of new Apple regulations.

  

• How apps can innovate

  • Growth

  Innovation isn't accidental, it's designed.

  

• AdAttributionKit: What subscription apps need to know

  • Growth

  Is this a meaningful successor to SKAdNetwork?

  

• 8 things Microsoft can teach us about building successful subscription apps

  • Growth

  With some of the best monetized productivity apps on the App Store, what can startups learn from the biggest company in the world?

  

• Content marketing tips for apps: Seven lessons we can learn from MySwimPro

  • Growth

  It takes time and a lot of hard work, but content, and the community that builds up around it, can help drive long-term sustainable growth.

  

• Five takeaways from App Promotion Summit London 2024

  • Growth

  Could weekly subscriptions, web-to-app, and empathy-based onboarding be your next unlocks for growth?

  

• The Subscription Value Loop: A framework for subscription app growth

  • Growth

  How value creation, value delivery, and value capture form the backbone of sustainable subscription app growth.

  

• TAM SAM SOM for apps: Everything subscription apps need to know 

  • Growth

  What are total addressable market, serviceable addressable market, and serviceable obtainable market and how should you use them?

  

• “You have so little time to capture somebody’s attention” — David Barnard, Weather Up

  • Growth

  The interviewer becomes the interviewee as Charlie Chapman talks to David about lessons from a lackluster launch.