The creative testing system that slashed our CAC (and scaled our spend)
- Growth
We scaled Meta ad spend by 74.6% and dropped CAC 40%. Here’s how.

Nathan Hudson
Founder & CEO
Nathan Hudson is the Founder of Perceptycs. You can find the 2x former Head of Growth and international keynote speaker on LinkedIn sharing practical insights for Web2App funnels, paid UA, ASO, onboarding journeys and paywall optimisation.
We scaled Meta ad spend by 74.6% and dropped CAC 40%. Here’s how.
How creative testing and paywall tweaks helped Zumba scale to $4.5M ARR in 14 months
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