Using web-to-app to go from 0-1 with your paid user acquisition
- Growth
It’s one piece on your way to profitable growth.
Marcus Burke
About author
Marcus Burke
Independent consultant
As an independent consultant, Marcus helps subscription apps unlock Meta as their primary growth channel. He’s been in the industry for over a decade and has a background in both gaming and consumer tech (Forge of Empires, Blinkist, Tandem…). You’ll find him on LinkedIn sharing practical advice on Meta Ads, Web2App, optimizing paywalls, and improving user onboarding.
Author’s posts
![Using web-to-app to go from 0-1 with your paid user acquisition]()
How to increase trial conversion rates without adding new features
- Growth
Focus on how you sell and your audience, not just what you're selling.
![How to increase trial conversion rates without adding new features]()
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