The State of Subscription Apps 2025: The year AI ate everything
- Company
AI, hybrid monetization, and retention are reshaping subscription apps. Here’s what the data says.

Jacob Eiting
AI, hybrid monetization, and retention are reshaping subscription apps. Here’s what the data says.
Stay on Top of Your Subscription Business Anytime, Anywhere
Thinking outside the box to help developers make more money
A one-day event packed with insights and strategies from the leading voices in mobile app growth.
Expert talks and hands-on workshops from the brightest minds in the app growth industry
RevenueCat CEO Jacob goes into the what, why, and how of our latest funding round
Making sense of App Store Connect's latest change from Apple's DSA compliance.
To sum it up, the state of subscription apps is looking great.
And keeping the lights on in the process
But that doesn't mean it's over
An adaptation of our internal guide with principles and best practices for effective remote and async communication.
I think we’ll build a more reliable IAP service than anybody else can. Here are the preventions and mitigations that will help us achieve this.
Our entire suite of features comes standard and it's free to get started.