Modeling attribution on iOS: what works, what doesn’t, and how to choose
- Growth
How to navigate the messy world of SKAN, AEM, and probabilistic attribution — plus two practical frameworks to get a clearer picture of campaign performance.
David Vargas
About author
David Vargas
User Acquisition Consultant
David Vargas is passionate about app growth in all its forms. With experience managing over 95 apps across gaming and non-gaming categories, he has extensive expertise in ASO and paid UA across a variety of channels. He frequently shares insights, case studies, and industry findings with the community on LinkedIn. In recognition of his contributions, he was named UA Manager of the Year in 2024 at the App Promotion Summit in Berlin.
Author’s posts
![Modeling attribution on iOS: what works, what doesn’t, and how to choose]()
Is it time to stop offering free trials? Here’s why you should A/B test it
- Growth
Free trials can boost conversions, but they can also drain revenue. Should your app take the risk?
![Is it time to stop offering free trials? Here’s why you should A/B test it]()
How paid campaigns affect your app’s organic traffic
- Growth
Explore the connection between paid campaigns and organic app growth—and how to make them work together.
![How paid campaigns affect your app’s organic traffic]()
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