David Barnard - page 3

Author’s posts

• “Meta has a very strong algorithm… They’re good at finding your audience for you” — Marcus Burke, Independent Consultant

  • Growth

  Marcus Burke on the past, present, and future of Meta ads.

  

• “Content marketing is a long-term thing… You’re building brand and trust” — Fares Ksebati, MySwimPro

  • Growth

  On the podcast we talk with Fares about how to build your own content marketing machine.

  

• “If you’re contemplating a freemium model, there’s going to be pain in the beginning” — Paul Ganev, Surfline

  • Growth

  On the Sub Club podcast Surfline's Paul Ganev discusses why you should be calculating SAM not TAM and how to make freemium work.

  

• “If people pay, that’s a strong signal you’ve built something valuable” — Kenneth Schlenker, Opal

  • Growth

  Scaling to $5M in ARR on paid ads, positive and negative results from 121 A/B tests, and why they still haven’t built an Android app.

  

• “Tell stories that focus on differentiation… almost exclusively” — Matthew Panzarino, ex-TechCrunch

  • Growth

  What makes your app different, says TechCrunch's ex-Editor-in-Chief, is the key to cutting through the noise.

  

• “If you don’t have a product that people want, then nothing else matters” — Phil Carter, Elemental Growth

  • Growth

  Phil Carter breaks down his formula for building a successful subscription app business.

  

• “We went from 0 to $1M ARR, not focusing on revenue but product iteration” — Greg Stewart, Ladder

  • Growth

  And how TikTok experimentation paved the way to 500% growth in 2023.

  

• Leveraging press and partnerships for user acquisition and credibility — Adam Allore, Wavve Boating

  • Growth

  Adam Allore reveals partnership and PR strategies on the Sub Club podcast.

  

• “I love that constraints breed creativity. That’s the way I like to build a business.” — Aaron Foss, Nomorobo

  • Growth

  Discover the three growth hacks that propelled Nomorobo to an 8-figure exit in a decade

  

• Aperture’s Hannah Parvaz on profitably scaling performance marketing

  • Growth

  And why it begins with setting the right targets and methodically working through the funnel from the top down.

  

• Building the Berkshire Hathaway of consumer subscriptions — Podcast with Eric Crowley, GP Bullhound

  • Growth

  A look at what’s next: Regulatory battles, business transitions, and thriving amidst change.

  

• 8 paywall test ideas to grow app revenue

  • Growth

  It's not enough to build your paywall and hope that it'll convert — but even simple changes can bring huge returns.