David Barnard - page 2

Author’s posts

• Apple fiscal calendar 2025 and payment dates

  • Growth

  Stay in sync with Apple’s financial calendar and keep track of crucial payout dates

  

• Insights from Dilip Reddy on brand defense, ROAS, and scaling for Apple Search Ads

  • Growth

  The impact of Apple Search Ads on organic search, how to save money on brand defense, and why ROAS shouldn’t be the only thing you optimize for.

  

• “People are going web-to-app for the wrong reasons…” — Thomas Petit, Independent App Consultant

  • Growth

  Discover the true potential of web-to-app beyond just avoiding fees. Reach new audiences, enhance B2B support, and tailor user journeys for greater success.

  

• “Our users are everywhere, so we feel like our marketing should be everywhere” — Steven Meyers, Babbel

  • Growth

  Babbel's Steven Meyers on how the language-learning app finds success with traditional offline marketing channels.

  

• “Focus on the problem that you are really passionate to solve” — Francescu Santoni, Mojo

  • Engineering

  How Mojo grew to over $1M in MRR, the most impactful pricing and paywall experiments, and why it’s important to choose complexity instead of just letting it happen.

  

• “The first idea isn’t really that important… just start moving and build anything.” — Sebastian Röhl, HabitKit

  • Growth

  Sebastian Röhl shares his journey from a corporate job to indie app success with HabitKit on the Sub Club podcast.

  

• WWDC ’24 recap on the Sub Club podcast — David Barnard, Jacob Eiting, Charlie Chapman

  • Engineering

  On the podcast: Highlights from WWDC 2024 and what they mean for subscription apps and RevenueCat users.

  

• “I think that people have the misconception of innovation being spontaneous” — Asya Paloni, Welltory

  • Growth

  What to do when there are no jobs to be done, how to build innovative features, and why copying Duolingo’s engagement strategy probably won’t work for your app.

  

• “Developers who take that time to understand [Android] is a different platform…reap a lot more rewards” — Sarah Karam, Google

  • Growth

  Insider tips for building better, more profitable Android apps

  

• “The [experiments] that have really worked are very bare bones” — Ramit Arora, Microsoft

  • Growth

  How the Microsoft 365 team optimizes their apps for ASO and monetization.

  

• “Competing on the App Store, you have to operate like a startup” — Ramit Arora, Microsoft

  • Growth

  Operating like a start-up inside the world’s biggest company

  

• “Pick a problem that you want to work on for 10 years, even if it were to fail” — Val Agostino, Monarch Money

  • Growth

  Time, talent, and money will get you far — but to ride the downs as well as the ups, you need passion.